About Seeing Green

Empowering the everyday choices we make.

Every day, we make decisions that shape how we live. What we eat, how we dress, how we commute and how we furnish our homes all play a role in how we feel day to day. Many of us are looking for better options but are not always sure where to start. With so many products and messages out there, it can feel overwhelming.

That’s where Seeing Green comes in.

Seeing Green is a platform for healthy and sustainable living, built on years of tracking innovation across sustainable brands, eco-friendly products and green lifestyle trends. Today, we spotlight hundreds of companies creating products that are not only better for the planet but also better for real life. Easier, healthier, more practical and often more enjoyable.

Through this website, social media, podcasts and video, we share sustainable living tips, product recommendations and brand spotlights across categories like plant-based food, sustainable apparel, eco-friendly home goods, clean beauty and sustainable travel.

We’re here to meet you where you are. That means helping you discover better choices you can actually use. Whether it’s a new food you enjoy, a product that works better in your home or a brand that aligns with your values, Seeing Green helps connect the dots.

We’re not about perfection or judgment. We’re about progress, one step and one choice at a time. The goal is simple. Make it easier to choose products that feel good in your life and happen to be better for the planet too.

Together, we can create positive change, one choice at a time — oh, and have fun doing it too.

Meet the Team

  • Man with gray hair and a blue jacket smiling

    Douglas Sabo

    FOUNDER

    Douglas Sabo is a recognized leader in sustainability and sustainable living, with a particular passion for empowering everyday consumers to make more conscious, climate-friendly choices.

    As the inaugural Chief Sustainability Officer for Visa — the global payments brand reaching nearly 3 billion consumers, millions of merchants, and 15,000 financial institutions — Sabo led the company’s efforts to advance sustainable living and catalyze a greener form of commerce. His work included initiatives to engage consumers through their payment accounts, drive behavior change in areas such as sustainable travel, recommerce, public transit, and electric mobility, and strengthen market-wide capacity through research and cross-sector partnerships. At Visa, Sabo helped launch industry platforms like Travalyst, Brands for Good, and Healthy & Sustainable Living, served on World Economic Forum councils on sustainable travel and tourism, and was a long-time advisor to Sustainable Brands. During his Visa tenure, he also served on the NYSE Sustainability Advisory Council and the Adweek Sustainability Council. 

    Today, Sabo is the founder of Seeing Green — a platform dedicated to helping people make smarter, greener choices across everyday life, from how they eat, dress, and travel to how they power their homes and vehicles. Core to the platform is the Solutionist of the Day series and SeeingGreen.eco, where he spotlights and amplifies emerging brands making sustainable living more accessible. Seeing Green also spans social channels, including Instagram, YouTube, Bluesky, and Substack, with a podcast and coalition launch on the horizon.

    Sabo is a sought-after voice on sustainable living, frequently speaking at events and in the media on the future of consumer behavior and green innovation. He currently serves as Sustainable Living Executive-in-Residence at Sustainable Brands and advises both early-stage solutionists (e.g., Karma Wallet, Electrify Expo, Count Us In) and sustainability enablers (e.g., SolBid, Persefoni, Cloverly). His leadership has earned recognition on the Top 100 Chief Sustainability Officers, ESG 50, and Top 100 Corporate Responsibility Leaders lists.