About Seeing Green

Empowering the everyday choices we make.

Every day, we make decisions that shape our lives and the world around us — what we eat, how we dress, how we commute, how we furnish our homes and so much more. Each of those choices, big or small, has an impact on the planet. Many of us want to make greener, healthier decisions but often don’t know where to start. With so many products and behaviors to choose from, it can feel overwhelming.

That’s where Seeing Green comes in.

Seeing Green is a platform for sustainable living — anchored by this website and extended across social media, podcasts, and video. Our mission is to meet you where you are, highlighting innovators making it easier to live lighter on the planet, sharing practical swaps you can try today, and providing guides and stories that bring sustainability to life.

We’re not about perfection or judgment. Instead, we’re about progress: one step, one choice at a time. Whether it’s discovering sustainable apparel, exploring plant-forward food, finding eco-friendly home goods, or planning greener travel, Seeing Green helps you connect the dots between the products you love and the impact they can have.

Together, we can create positive change, one choice at a time — and have fun doing it.

Aerial view of modern apartment buildings with green rooftops

Meet the Team

  • Man with gray hair and a blue jacket smiling

    Douglas Sabo

    FOUNDER

    Douglas Sabo is a recognized leader in sustainability and sustainable living, with a particular passion for empowering everyday consumers to make more conscious, climate-friendly choices.

    As the inaugural Chief Sustainability Officer for Visa — the global payments brand reaching nearly 3 billion consumers, millions of merchants, and 15,000 financial institutions — Sabo led the company’s efforts to advance sustainable living and catalyze a greener form of commerce. His work included initiatives to engage consumers through their payment accounts, drive behavior change in areas such as sustainable travel, recommerce, public transit, and electric mobility, and strengthen market-wide capacity through research and cross-sector partnerships. At Visa, Sabo helped launch industry platforms like Travalyst, Brands for Good, and Healthy & Sustainable Living, served on World Economic Forum councils on sustainable travel and tourism, and was a long-time advisor to Sustainable Brands. During his Visa tenure, he also served on the NYSE Sustainability Advisory Council and the Adweek Sustainability Council. 

    Today, Sabo is the founder of Seeing Green — a platform dedicated to helping people make smarter, greener choices across everyday life, from how they eat, dress, and travel to how they power their homes and vehicles. Core to the platform is the Solutionist of the Day series and SeeingGreen.eco, where he spotlights and amplifies emerging brands making sustainable living more accessible. Seeing Green also spans social channels, including Instagram, YouTube, Bluesky, and Substack, with a podcast and coalition launch on the horizon.

    Sabo is a sought-after voice on sustainable living, frequently speaking at events and in the media on the future of consumer behavior and green innovation. He currently serves as Sustainable Living Executive-in-Residence at Sustainable Brands and advises both early-stage solutionists (e.g., Karma Wallet, Electrify Expo, Count Us In) and sustainability enablers (e.g., SolBid, Persefoni, Cloverly). His leadership has earned recognition on the Top 100 Chief Sustainability Officers, ESG 50, and Top 100 Corporate Responsibility Leaders lists.