Beauty & Personal Care
Beauty and personal care can feel good and do good. From skincare to haircare to fragrance, innovators are making it easier to choose products that are better for you and lighter on the planet.
Sustainable Beauty & Personal Care
A sustainable approach to beauty and personal care isn’t just lighter on the planet — it’s healthier, safer and often more enjoyable for everyone, from daily grooming to skincare, haircare, makeup and fragrance. Innovators are creating products and routines that let us feel good while making choices that add up to meaningful change.
Skincare & Personal Care
From moisturizers and cleansers to deodorants and soaps, everyday essentials are being reimagined with gentler ingredients and smarter packaging. Many brands are cutting out harsh chemicals, turning to natural or organic sources, and offering refill or plastic-free formats. Look for options that care for both your skin and the planet by emphasizing clean labels, cruelty-free testing and minimal waste.
Cosmetics & Fragrance
Makeup and fragrance don’t need to come at a high cost to the environment. Innovators are creating products with safer formulas, refillable cases and packaging made from recycled or upcycled materials. Whether it’s lipstick, foundation or cologne, look for brands that avoid harmful additives, prioritize ethical sourcing and design packaging meant to last.
Haircare
Shampoos, conditioners and styling products are going greener too. Think solid bars that eliminate plastic bottles, formulas built around plant-based ingredients and brands investing in closed-loop recycling programs. Choosing products that skip unnecessary chemicals and rely on renewable or biodegradable materials helps keep both your hair and the planet healthy.
Retail & Platforms
Retailers and platforms are helping consumers find and trust sustainable beauty. From curated marketplaces that spotlight eco-friendly brands to larger retailers raising standards across their shelves, access to better choices is expanding. Look for stores or platforms that offer transparency, highlight certifications and support emerging innovators who put people and planet first.
Solutions
Seeing Green has selected leading innovators reimagining how we care for ourselves — from skincare and haircare to cosmetics and fragrance — to be healthier and more sustainable. Each has been honored as a Seeing Green Solutionist of the Day. Explore their stories below, and click the button to see all the Beauty & Personal Care Solutionists organized by category.
Learn More
Want to go deeper? Check out these curated episodes from our "Greening My..." podcast series, where we explore how everyday spaces and routines can become greener, healthier, and more sustainable
Lush is a UK-born beauty brand founded in 1995, known for its colorful bath bombs, fresh handmade cosmetics and bold stance on ethical sourcing and sustainability. Today, Lush operates shops in nearly 50 countries and continues to push the beauty industry toward cleaner, more responsible practices.