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Sustainable Living Stories, Brands & Guides
JOJO's Is Having Itself a Minty Little Christmas
JOJO's Is Having Itself a Minty Little Christmas

JOJO's Chocolate caught our eye with the return of its holiday peppermint treats. Made with 70% dark chocolate, gluten-free pretzels, less sugar and added plant-based protein, these festive bites bring a little extra cheer to chocolate lovers this season.

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80 New Adventures Worth Dreaming About for 2027
80 New Adventures Worth Dreaming About for 2027

Intrepid Travel caught our eye with more than 80 new adventures for 2027, offering fresh ways to explore the world. From kayaking among Greenland's icebergs and cycling through Rwanda to trekking Sri Lanka's tea country, the new itineraries promise memorable experiences beyond the usual tourist trail. And with Intrepid's emphasis on local communities and responsible travel, the journeys are about more than just the destinations.

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Youth to the People Is Serving Up a Fresh Take on Skincare
Youth to the People Is Serving Up a Fresh Take on Skincare

Youth to the People is serving up a fresh take on skincare with superfood-powered cleansers, nourishing moisturizers and innovative treatments that combine nutrient-rich botanicals with modern beauty science. Rooted in a family legacy of professional skincare, this California brand brings together vegan, cruelty-free formulas, thoughtful packaging and refill options for a more conscious beauty routine.

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Healthy Kids' Meals Without the Stress?
Healthy Kids' Meals Without the Stress?

In this edition of From the Founders, Jennifer Chow, co-founder of Nurture Life, joins us to share how the brand is helping busy parents feed their babies, toddlers and kids nutritious, ready-to-eat meals without having to prepare everything from scratch.

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Nobody's Child Is Making Room for a Different Kind of Fashion
Nobody's Child Is Making Room for a Different Kind of Fashion

Nobody’s Child is bringing a fresh perspective to women’s fashion with effortlessly wearable dresses, playful prints and versatile everyday styles designed to be loved beyond a single season. This London-based brand combines contemporary fashion with thoughtful materials, circular design and innovative ways to rent, repair and resell clothing.

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A Tail-Wagging Countdown to Christmas
A Tail-Wagging Countdown to Christmas

Dog & Whistle’s 24 Days of Woofmas Advent Calendar caught our eye with a tail-wagging Christmas countdown featuring 24 festive dog cookies, customizable flavors and personalized packaging. From a brand we've previously spotlighted for its food upcycling, thoughtful sourcing and commitment to reducing waste, it's a fun way to celebrate the season while supporting greener pet care.

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Sustainable Living Stories, Brands & Guides
JOJO's Is Having Itself a Minty Little Christmas
CAUGHT OUR EYE, Featured
JOJO's Is Having Itself a Minty Little Christmas
CAUGHT OUR EYE, Featured

JOJO's Chocolate caught our eye with the return of its holiday peppermint treats. Made with 70% dark chocolate, gluten-free pretzels, less sugar and added plant-based protein, these festive bites bring a little extra cheer to chocolate lovers this season.

Read more →
CAUGHT OUR EYE, Featured
80 New Adventures Worth Dreaming About for 2027
CAUGHT OUR EYE, Featured
80 New Adventures Worth Dreaming About for 2027
CAUGHT OUR EYE, Featured

Intrepid Travel caught our eye with more than 80 new adventures for 2027, offering fresh ways to explore the world. From kayaking among Greenland's icebergs and cycling through Rwanda to trekking Sri Lanka's tea country, the new itineraries promise memorable experiences beyond the usual tourist trail. And with Intrepid's emphasis on local communities and responsible travel, the journeys are about more than just the destinations.

Read more →
CAUGHT OUR EYE, Featured
A Tail-Wagging Countdown to Christmas
CAUGHT OUR EYE, Featured
A Tail-Wagging Countdown to Christmas
CAUGHT OUR EYE, Featured

Dog & Whistle’s 24 Days of Woofmas Advent Calendar caught our eye with a tail-wagging Christmas countdown featuring 24 festive dog cookies, customizable flavors and personalized packaging. From a brand we've previously spotlighted for its food upcycling, thoughtful sourcing and commitment to reducing waste, it's a fun way to celebrate the season while supporting greener pet care.

Read more →
CAUGHT OUR EYE, Featured
A Little Grinch Mischief for Your Bath and Shower
CAUGHT OUR EYE, Featured
A Little Grinch Mischief for Your Bath and Shower
CAUGHT OUR EYE, Featured

Lush × The Grinch caught our eye with sour-apple-scented bath and shower treats that bring a little holiday mischief to your daily routine. With a packaging-free bath bomb, shower gel in a 100% post-consumer recycled plastic bottle, and Lush’s longstanding fight against animal testing, there’s more to discover beneath the festive green exterior.

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CAUGHT OUR EYE, Featured

Get to Know

Meet the brands bringing fresh thinking to everyday living.

Sustainable Living Stories, Brands & Guides
Youth to the People Is Serving Up a Fresh Take on Skincare
Youth to the People Is Serving Up a Fresh Take on Skincare

Youth to the People is serving up a fresh take on skincare with superfood-powered cleansers, nourishing moisturizers and innovative treatments that combine nutrient-rich botanicals with modern beauty science. Rooted in a family legacy of professional skincare, this California brand brings together vegan, cruelty-free formulas, thoughtful packaging and refill options for a more conscious beauty routine.

Read more →
Nobody's Child Is Making Room for a Different Kind of Fashion
Nobody's Child Is Making Room for a Different Kind of Fashion

Nobody’s Child is bringing a fresh perspective to women’s fashion with effortlessly wearable dresses, playful prints and versatile everyday styles designed to be loved beyond a single season. This London-based brand combines contemporary fashion with thoughtful materials, circular design and innovative ways to rent, repair and resell clothing.

Read more →
Hurtigruten Charts a More Thoughtful Journey Along Norway’s Coast
Hurtigruten Charts a More Thoughtful Journey Along Norway’s Coast

Hurtigruten brings travelers closer to Norway’s spectacular coastline through historic coastal voyages, unhurried adventures and locally inspired dining. Connecting communities since 1893, the company pairs immersive travel with investments in hybrid-electric ships, food-waste reduction and a greener future for coastal cruising.

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Nc’nean Is Rewriting the Rules of Scotch Whisky
Nc’nean Is Rewriting the Rules of Scotch Whisky

Nc’nean Distillery is shaking up Scotch whisky from Scotland’s rugged west coast with experimental flavors, unconventional creations and a fresh take on centuries-old traditions. Founded by Annabel Thomas, this independent organic distillery is proving that great whisky and a lighter environmental footprint can go hand in hand.

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Our Faves

Our picks for brands and products that bring something better to everyday life.

Featured
6 Pet Brands Making Playtime, Naptime and Adventures Greener
6 Pet Brands Making Playtime, Naptime and Adventures Greener

Playtime, naptime and outdoor adventures are part of life with pets, and these six brands are putting more thought into the gear that goes along. From recycled-material toys and washable beds to durable harnesses and take-back programs, they’re helping make everyday pet care a little greener.

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6 Laundry Brands Giving Wash Day a Refresh
6 Laundry Brands Giving Wash Day a Refresh

Laundry is part of everyday life, and these six brands are finding smarter ways to get the job done. From concentrated detergents and refillable systems to more thoughtful ingredients and less plastic waste, they're helping make wash day cleaner and greener.

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5 Candy Brands We Hope to See in Our Trick-or-Treat Bag
5 Candy Brands We Hope to See in Our Trick-or-Treat Bag

Halloween candy is all about the good stuff, and these five brands give us even more to feel good about. From chocolate and gummies to allergy-friendly treats, they’re bringing big flavor with a more thoughtful approach behind the wrapper.

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7 Denim Brands We Love for Style & Positive Impact
7 Denim Brands We Love for Style & Positive Impact

A great pair of jeans can carry your wardrobe, and now it can do a bit more. These seven denim brands are combining strong design with a more thoughtful approach behind the scenes.

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Better Chocolate? We Tried 4 Thoughtful Chocolate Brands
Better Chocolate? We Tried 4 Thoughtful Chocolate Brands

Can chocolate be indulgent and still have a positive impact? Seeing Green sampled four brands — Justin’s, Unreal, Endangered Species Chocolate and Chocolove — to explore how more thoughtful ingredients, sourcing and practices are reshaping the chocolate aisle.

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Our Guide to Greener E-Bikes and Electric Scooters Plus Brands We Love
Our Guide to Greener E-Bikes and Electric Scooters Plus Brands We Love

From quick errands and daily commutes to longer weekend adventures, electric bikes and scooters are changing how we get around. Choosing them thoughtfully can make a meaningful difference. Here’s a practical guide, along with brands helping make everyday movement easier, more accessible and lower impact.

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Our Guides

Explore our guides to making cleaner, greener choices in everyday living.

Sustainable Living Stories, Brands & Guides
OUR GUIDES: Pet Care
OUR GUIDES: Pet Care

Thoughtful choices for feeding, playtime and cleanup to help reduce waste, save resources and care for the pets we love.

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OUR GUIDES: Laundry
OUR GUIDES: Laundry

Smarter washing habits and thoughtful product choices to help reduce waste, save resources and care for your clothes.

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From the Founders

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Sustainable Living Stories, Brands & Guides
Healthy Kids' Meals Without the Stress?
Healthy Kids' Meals Without the Stress?

In this edition of From the Founders, Jennifer Chow, co-founder of Nurture Life, joins us to share how the brand is helping busy parents feed their babies, toddlers and kids nutritious, ready-to-eat meals without having to prepare everything from scratch.

Read more →
Feel-Good Snacking?
Feel-Good Snacking?

In this edition of From the Founders, Matt, founder of The Good Crisp Company, joins us to share the motivation behind the brand: making snacks he could feel good giving his kids—and that his kids would actually want to eat.

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A Smarter Way to Clean?
A Smarter Way to Clean?

In this edition of From the Founders, Mark Sorenson, co-founder and CEO of Cleanery, shows us a different approach to everyday cleaning and personal care: small packs of powder that you mix with water at home.

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Beauty for the Next Seven Generations?
Beauty for the Next Seven Generations?

In this edition of From the Founders, Jennifer Harper, founder and CEO of Cheekbone Beauty, shares how her Indigenous roots and the teachings of her ancestors help shape the decisions behind the color cosmetics brand.

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Our firsthand experiences with products for everyday life.