Better choices for everyday living, made easier.
Latest From Seeing Green
Dropps is rolling out a fresh new look for its laundry and dishwasher pods, with updated packaging and a renewed focus on clean ingredients and proven performance. Its biobased formulas, plastic-free packaging and growing list of third-party certifications offer consumers a cleaner approach to everyday household messes.
Avocado is redefining sustainable living at home with organic mattresses, natural furniture and non-toxic essentials made from certified materials. From GOTS-certified cotton to Climate Neutral operations, the brand shows how comfort, craftsmanship and sustainability can truly coexist.
Meow Meow Tweet is a personal care brand rethinking everyday beauty through low-waste design, thoughtful ingredients and small-batch craftsmanship. From compostable packaging to refill systems and plant-based formulations, the brand makes it easier to reduce waste without giving up products that feel good to use.
Katjes is expanding its U.S. reach with five vegan gummy candies rolling out to approximately 1,200 Target stores nationwide. Made without animal gelatin, the colorful candies offer a more plant-based take on a familiar treat while making vegan options easier to find.
Gray Whale Gin is a California craft gin inspired by the gray whale’s 12,000-mile migration along the Pacific coast, featuring botanicals sourced from that same route. Every bottle celebrates the ocean and supports efforts to protect it.
Ruffwear helps dogs and their humans get more out of every outdoor adventure, from neighborhood trails to backcountry campsites. Through durable design, lower-impact materials and its Ruffworn resale program, the company is helping reduce the footprint of the gear that makes those adventures possible.
Fair Harbor is a lifestyle brand creating coastal-inspired apparel from recycled materials, best known for its swimwear and everyday essentials designed for real life. Founded in 2014, the brand offers swim trunks, board shorts and everyday casual wear that balance comfort, performance and sustainability.
Viatu is a travel company helping conscious travelers experience immersive trips that are better for people and the planet. Committed to reshaping travel as a relentless force for good, Viatu opens the door to wilder destinations through digital-first, data-driven trip planning that builds itineraries to empower local communities, combat over-tourism and protect biodiversity.
Nellie’s is helping rethink what belongs in the cleaning cabinet. From toxin-free, phosphate-free formulas to reusable dryerballs, Swedish dishcloths and refillable packaging, the company is showing how small household swaps can add up to a less wasteful approach to cleaning.
Quinn Snacks is expanding its mainstream reach with two of its filled pretzel varieties now available through Sam’s Club. The launch brings the Certified B Corp’s focus on intentionally sourced ingredients and more responsible farming practices to more consumers where they already shop.
Next Level Veggie Grill welcomes fall with a limited-time menu featuring plant-based takes on seasonal comfort food, from a hearty harvest bowl and Bavarian-style burger to pumpkin spice treats. The seasonal lineup reflects the restaurant group’s broader mission to make more sustainable food choices familiar, craveable and accessible to everyone.
Our Faves: Guides to Greener Choices
Explore our guides to greener living across categories, designed to help you make better everyday choices and discover your next favorite.
Can chocolate be indulgent and still have a positive impact? Seeing Green sampled four brands — Justin’s, Unreal, Endangered Species Chocolate and Chocolove — to explore how more thoughtful ingredients, sourcing and practices are reshaping the chocolate aisle.
A great pair of jeans can carry your wardrobe, and now it can do a bit more. These seven denim brands are combining strong design with a more thoughtful approach behind the scenes.
From quick errands and daily commutes to longer weekend adventures, electric bikes and scooters are changing how we get around. Choosing them thoughtfully can make a meaningful difference. Here’s a practical guide, along with brands helping make everyday movement easier, more accessible and lower impact.
Furniture shapes how we live at home every day, and choosing it more thoughtfully can make a meaningful difference. Here’s a practical guide to greener furniture along with seven brands we love, all designing pieces with better materials, durability and long-term use in mind.
Everyday clothing can look good, feel great and be made with more care. Here are six of our favorite menswear brands designing versatile staples with better materials, thoughtful production and longer-lasting wear in mind.
Thoughtful bedding can improve how we sleep while also reducing impact behind the scenes. Explore seven of our favorite bedding brands using better materials, safer processes and durable design to bring more responsible comfort into the home.
Sweet treats are getting a cleaner, greener makeover, with brands rethinking chocolate, ice cream, candy and baked goods using better ingredients, thoughtful sourcing and lighter-footprint production. In this roundup, explore a selection of indulgent treats that are better for you and the planet, including several brands we recently discovered while exploring Expo West.
Thoughtful meal delivery can make it easier to eat well without adding friction to your week. Click through for five of our favorite services pairing plant-forward menus, lower-waste design and more responsible sourcing to support both personal health and the planet.
Thoughtful skincare is one of the easiest ways to align daily routines with lighter living. Click through for five brands pairing clean ingredients, responsible packaging and high-performance formulas designed to care for your skin and the planet.
Sustainable chocolate brands are redefining indulgence through ethical sourcing, regenerative farming and more thoughtful packaging. Meet four (and more) Seeing Green favorites proving that great chocolate can be delicious and responsible at the same time.
As more dog parents look closely at ingredients, digestion and overall health, a new wave of cleaner, simpler pet food options is emerging. We explore how lighter, thoughtfully formulated dog foods can support sensitive stomachs and everyday wellness, with sustainability as a meaningful bonus.
Sustainable home textile brands are raising the bar on bedding and bath essentials with organic materials, responsible manufacturing and long-lasting design. This post highlights five leaders showing how comfort and sustainability can live side by side in every room of the home.
Sustainable kidswear brands are rethinking how children’s clothes are made with organic materials, ethical production and circular programs that keep garments in play. This post spotlights four innovators proving that style and sustainability can grow together.
Eco-conscious pet brands are transforming how we care for our animals by designing toys, beds and gear that protect the planet while enhancing pet wellness. This post highlights three innovators proving that sustainability and performance go paw-in-paw.
Sustainable expedition cruises are redefining travel at sea by prioritizing environmental stewardship, local impact and immersive nature experiences over mass tourism. This post explores three cruise lines leading the way with small-ship adventures designed to protect the planet while connecting travelers to it.
Clean beauty brands are redefining personal care by replacing harsh chemicals and single-use plastics with skin-loving ingredients and planet-friendly packaging. This post spotlights industry leaders proving that sustainability and skincare go hand in hand — delivering performance without compromise.
Sustainable beverage brands are redefining how we enjoy wine, spirits and beer by crafting drinks that celebrate flavor while protecting the planet. This post highlights innovators proving that great taste and environmental responsibility can go glass-for-glass.
Podcast: Today’s Listen
Discover a new episode from the Seeing Green Podcast, featuring brands and ideas for everyday living.
Explore Greener Living
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Apparel
Clothing, footwear and preloved fashion made to look good and tread lighter.
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Home
Greener furniture and furnishings for every room of the house… and even for the house itself.
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Food
From plant-forward eats to greener sips, tastier choices for people and planet.
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Personal Care
Skincare, haircare, cosmetics and other personal care solutions with cleaner formulas and packaging.
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Mobility
From bikes to cars, motorcycles to RVs — more ways to move with less impact.
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Travel & Tourism
Journeys, stays and experiences designed to explore the world more sustainably.
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Pet Care
Better food, toys and waste solutions to keep pets happy and the planet smiling.
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Spirits & More
Greener spirits, wine and beer options for your toasts and celebrations.
Nothing New makes good-looking sneakers with a simple premise: use as little new stuff as possible. The footwear brand combines classic, everyday styles with recycled and lower-impact materials, aiming to make shoes that look great without relying so heavily on virgin resources.