Apparel & Fashion

Clothing connects us to identity, culture and comfort — but fashion also comes with a major environmental cost. Innovators are rethinking everything from everyday essentials and outdoor gear to footwear and preloved fashion, making it easier to dress well while treading lighter on the planet.

Sustainable Apparel & Fashion

A sustainable wardrobe isn’t just lighter on the planet, it’s built to last, made from better materials and more respectful of the people who make it. From everyday wear and activewear to shoes and secondhand platforms, innovators are proving that style and sustainability can go hand in hand.

Everyday Wear

From t-shirts and jeans to workwear and basics, everyday clothing is being redesigned with lower-impact fabrics and fairer supply chains. Many brands are shifting to organic cotton, recycled fibers and regenerative farming while reducing water use and waste. Look for labels that highlight transparency, certify labor standards and offer durable pieces built to last beyond a single season.

Outdoor & Activewear

Performance gear no longer has to mean a heavy footprint. Jackets, leggings and technical fabrics are increasingly made with recycled materials, PFC-free water repellents and take-back programs for worn gear. Look for brands investing in repair services, durable design and circular initiatives that keep outdoor apparel in play longer.

Footwear

Sneakers, boots and shoes are getting a sustainability upgrade too. Companies are turning to natural rubber, plant-based leathers and recycled synthetics while designing shoes that can be repaired or recycled at end of life. Look for pairs that balance comfort and performance with thoughtful materials and transparent sourcing.

Preloved & Rental

Secondhand and rental options are expanding beyond niche to mainstream fashion. From peer-to-peer platforms to brand-run resale, these choices extend the life of clothing and reduce demand for virgin production. Look for services that authenticate items, keep prices fair and make it easy to refresh your wardrobe without adding to the waste stream.

Solutions

Seeing Green has selected leading innovators reimagining apparel — from everyday wear and outdoor gear to footwear and preloved fashion — to make dressing well more sustainable. Each has been honored as a Seeing Green Solutionist of the Day. Explore their stories — then click the button below to see all the Apparel Solutionists organized by category.

Featured

Houdini Sportswear

Houdini Sportswear is a Stockholm-based brand on a mission to reconnect people with nature and rethink how clothing is made, used and reused. Their guiding idea is simple but powerful: when people spend more time outdoors, they care more about safeguarding the planet.

Spotlight: Nothing New

Nothing New is a footwear brand built on the bold idea that there should be nothing new in the materials that make your shoes. With a passion at the intersection of beautiful product design and sustainably developed materials, the brand doesn’t just want to make products that look good, they want to make products that do good.

Spotlight: ThredUP

When it comes to sustainable fashion, ThredUP is one of the original pioneers. Founded in 2009 and on a mission to inspire the world to think secondhand first, this online resale platform helped transform secondhand shopping from a niche habit into a mainstream movement.

Spotlight: Katla

Katla is a direct-to-consumer fashion brand blending timeless Nordic-inspired design with sustainable comfort. Founded in 2020, Katla is on a mission “to develop a blueprint for a new and different way of creating fashion” and offers women’s wear as well as lines for men, kids and babies.

Spotlight: Beni

Beni is a recommerce technology innovator founded to reimagine shopping. On a mission to make resale a part of the shopping story from day one, Beni unifies resale listings from 40+ marketplaces to offer more than 300 million deals all searchable in one place for its more than 200,000 users.

Spotlight: MATE

MATE is a L.A.-based clean fashion company committed to cleaning up the fashion industry one garment at a time. On a mission “to provide people everywhere with essentials that are clean from seed to skin,” MATE offers a collection of elevated essentials — loungewear, activewear and everyday basics — made from non-toxic, natural and organic materials.

Click For All Solutions for Apparel & Fashion

Learn More

Want to go deeper? Check out these curated episodes from our "Greening My..." podcast series, where we explore how everyday spaces and routines can become greener, healthier, and more sustainable

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Podcast: Greening My… Bedroom

In this new episode of our Greening My… series — where we unpack our homes and everyday habits to explore practical ways to live a bit lighter — we’re stepping into the bedroom. We break down the opportunities, suggest realistic shifts you can make today, and spotlight some of our favorite brands already offering sustainable solutions.

Podcast: Greening My… Bathroom

In this debut episode of our new Greening My… series — where we unpack our homes and everyday habits to explore practical ways to live a bit lighter — we’re starting with the bathroom. We break down the opportunities, suggest realistic shifts you can make today and introduce you to some of our favorite brands already offering solutions.