Better Apparel Choices, Made Easier

We find the clothing brands, materials and practices that matter, making it easier to choose better fashion for everyday wear.

START HERE

A Simple Way to Start Thinking About What You Wear

Not sure where to begin? This short video introduces a few of the key areas — from materials and durability to care and end of life — and highlights some of the things to keep in mind as you explore.

What’s New in Apparel

The latest from Seeing Green — new brands, stories and finds in Apparel as we add them.

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Featured Solutions for Apparel

Short videos spotlighting the brands rethinking what we wear. Each one answers: what if this part of everyday life could be better? For more video spotlights on brands, visit here.

Christy Dawn

Womenswear

Taylor Stitch

Menswear

Jackalo

Kidswear

Nothing New

Footwear

Happy Earth

Everyday Wear

OUR FAVES

Guides to Greener Apparel Choices

In-depth guides plus curated picks to help you shop smarter for what you wear.

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From the Seeing Green Podcast

Deep dives into apparel — both our Greening My... and Spotlight series cover what to know, what to look for and which brands are leading the way. (Scroll the playlist to browse all Apparel episodes.)

Hover over the playlist above to then scroll and explore more than a dozen apparel-focused episodes.

Latest Apparel Solutions

Explore below a few of the latest additions to our Apparel Solutions Directory. Then click the button below to explore the full Directory