Start Here

New to Seeing Green? Start here to begin your journey.

Explore simple tips, swaps and solutions for sustainable living. Discover eco-friendly choices in food, fashion, travel, home and more — all in one place.

Welcome.

We are here to make sustainable living feel possible, practical and positive. Every day, the choices we make — from what we eat to how we travel, what we wear to how we care for our pets — all have an impact on our well-being and the world around us. That can feel overwhelming, but it doesn’t have to be.

Seeing Green exists to help you take steps that fit your life, without judgment or pressure for perfection.

We call it being part of the “moveable middle” — people who are curious, open, and ready to try new things, one swap at a time.

Why Daily Choices Matter

The big picture of sustainability is shaped by small, everyday decisions:

  • Food: what’s on our plate affects land use, water, and emissions.

  • Apparel: fabrics, dyes and production methods leave a global footprint.

  • Mobility: how we get around changes our carbon impact.

  • Home & Travel: energy, waste, and materials all add up.

  • Pet care, beauty, spirits and more: yes, even these parts of life carry footprints.

 Every one of these areas also carries opportunity — to support innovators, protect the planet, and often save money or live healthier along the way.

The Good News: Solutions

Here’s the good news: more sustainable options are easier to find than ever before. Across every part of daily life, innovators are reimagining the products and services we rely on — and proving that greener choices can also be better choices.

From e-bikes that replace car trips, to plant-forward foods that taste like comfort favorites, to clean beauty and personal care that are safer for our bodies, to apps and marketplaces that make shopping secondhand simple — the possibilities keep expanding. And many of these are available at the very stores you may already shop.

Seeing Green is dedicated to showcasing these solutions, alongside practical tips and simple swaps, so you feel empowered to try what fits your life. The idea isn’t perfection — it’s progress. One choice at a time, multiplied by millions of people, adds up to real impact.

Getting Started

You don’t need to do everything at once. The best way to begin?

  • Pick one swap. Choose a refill over single-use item for your bathroom. Shop secondhand for your next clothing need. Try a plant-based swap for your next meal. Rent instead of buying.

  • See how it feels in your routine.

  • Share what works — inspiration spreads.

 On this site, you’ll find many aspects of daily life organized into their own sections — Apparel, Food & Drink, Travel, Home, Pet Care, Beauty, Mobility, Spirits and Resale & Rental. Each includes:

  • Learn content → quick context about why the topic matters.

  • Solutions → a growing directory of innovators and brands, sorted by category.

  • Spotlights → daily “Solutionist of the Day” features with stories you can follow.

And if you want an easy way to dive deeper, check out our Greening My… series, where we explore one area of life at a time with tips and examples.

Where to Next?