Solutions for Apparel & Fashion
“Looking for ways to dress well without the environmental cost? Here you’ll find Seeing Green Solutionists reimagining apparel — from everyday essentials and activewear to footwear and preloved fashion — making it easier to look good while treading lighter on the planet.”
Everyday Wear
Clothing staples made with organic fibers, recycled materials and safer dyes, designed for everyday comfort with lower-impact production and end-of-life takeback in mind.
Rad Power Bikes is North America’s largest e-bike brand, making electric mobility practical and affordable for everyday riders. With models ranging from cargo haulers to folding commuters and the RadTrike, Rad pairs utility and joy with a vision of transportation that’s climate-friendly, enjoyable and accessible to all.
Two Drifters Distillery is the world’s first carbon-negative rum company, founded in Exeter, UK, by Russ and Gemma Wakeham. Blending bold flavors with bold climate action, they craft award-winning rums while proving sustainability can be at the heart of every bottle.
Thrive Market is a membership-based online marketplace that makes healthy, sustainable living more affordable and accessible by curating groceries, beauty, and home products that meet strict quality standards. With a focus on trusted ingredients, ethical sourcing, and planet-positive practices, it offers consumers a simple way to shop with purpose while saving money.
Lush is a UK-born beauty brand founded in 1995, known for its colorful bath bombs, fresh handmade cosmetics and bold stance on ethical sourcing and sustainability. Today, Lush operates shops in nearly 50 countries and continues to push the beauty industry toward cleaner, more responsible practices.
Six Senses isn’t your typical hotel group. Whether you’re waking up in a beachfront villa in the Maldives, sharing breakfast with monks in Bhutan or strolling through their urban oasis in Rome, each property is designed to connect you more deeply with place, people, and planet.
Next Level Veggie Grill is the largest vegan and vegetarian fast-casual network in the United States — created in early 2024 when two pioneers, Next Level Burger and Veggie Grill, joined forces. Together, they’re reshaping what plant-based dining can look like: accessible, craveable, and big enough in scale to reach consumers across the country.
MasayaCo is a furniture company that’s redefining what it means to be sustainable. Founded in Nicaragua in 2014, MasayaCo creates heirloom-quality furniture inspired by local design traditions and built to last for generations.
In the rolling countryside of North Yorkshire, UK, Ellers Farm Distillery is proving that great taste and bold sustainability can go hand in hand. Founded with the belief that the drinks industry can -- and should -- be a force for good, the distillery has quickly become known not only for its craft spirits but also for its uncompromising environmental and social commitments.
Nothing New is a footwear brand built on the bold idea that there should be nothing new in the materials that make your shoes. With a passion at the intersection of beautiful product design and sustainably developed materials, the brand doesn’t just want to make products that look good, they want to make products that do good.
When it comes to sustainable fashion, ThredUP is one of the original pioneers. Founded in 2009 and on a mission to inspire the world to think secondhand first, this online resale platform helped transform secondhand shopping from a niche habit into a mainstream movement.
Founded in 1979, Earth Animal’s purpose is simple yet powerful: make the highest quality pet products, always consider environmental impact, and do it all another way. From their vet-formulated supplements to their now-iconic No-Hide® Chews, this family-owned brand has always put animal well-being, transparency and planetary care at the heart of their mission.
Pebble is a sustainable living startup defining “a new way to live, work and explore from anywhere with a 100% electric, hassle-free RV trailer.” Their flagship product, the Pebble Flow, is designed with cutting-edge technology, combining electrification with smart features like a self-hitching system and autonomous capabilities.
Nc’nean Distillery is a modern standout in the Scotch whisky world -- small in scale but mighty in impact. Founded in 2017 , this organic Highland distillery is on a mission to create experimental spirits and pioneer sustainable production.
Credo Beauty is the largest clean beauty retailer in the U.S., offering a curated collection of 130+ brands across skincare, haircare, makeup and fragrance, all vetted to meet its strict clean ingredient and ethical sourcing standards.
Harmless Harvest is an organic food and beverage company that transformed the coconut water category with its vibrant pink color and a steadfast focus on quality, transparency and sustainability. Founded in 2010, the company is on a mission to farm, craft and share remarkable coconut products that create a natural demand for sustainable farming, better business practices and community impact.
Viatu is a travel company helping conscious travelers experience immersive trips that are better for people and the planet. Committed to reshaping travel as a relentless force for good, Viatu opens the door to wilder destinations through digital-first, data-driven trip planning that builds itineraries to empower local communities, combat over-tourism and protect biodiversity.
POLYWOOD is a trailblazer in outdoor furniture, best known for its durable, low-maintenance pieces made from recycled plastics. Founded on the principles of environmental stewardship and circular design, the company has reimagined classic outdoor styles — from Adirondack chairs to sectionals to dining sets — using its proprietary Genuine POLYWOOD™ lumber.
FireRoad is a direct-to-consumer plant-based meal company that delivers chef-crafted, nutritionally balanced food straight to consumers' doors. FireRoad was launched both to help athletes and fitness enthusiasts thrive on a plant-based diet and to dispel myths that animal products are necessary for optimal performance.
Barnana is a snack company built around a simple idea: take bananas that would otherwise go to waste and turn them into craveable snacks. On a mission to become the leader in everything sustainable made from bananas, the brand’s products include various sweet or salty chips and bites offerings made from banana, plaintain, cassava, coconut and more.
Katla is a direct-to-consumer fashion brand blending timeless Nordic-inspired design with sustainable comfort. Founded in 2020, Katla is on a mission “to develop a blueprint for a new and different way of creating fashion” and offers women’s wear as well as lines for men, kids and babies.
Beni is a recommerce technology innovator founded to reimagine shopping. On a mission to make resale a part of the shopping story from day one, Beni unifies resale listings from 40+ marketplaces to offer more than 300 million deals all searchable in one place for its more than 200,000 users.
West Paw, founded in 1996 and based in Bozeman, Montana, is a family-owned pet product company renowned for crafting high-quality, eco-conscious gear for pets that is “designed for the love of pets and the planet.” The company’s offerings include toys, treats, feeding items and other pet accessories manufactured using safe, sustainable materials that are better for the earth, for workers and for pets.
Gray Whale Gin is a craft gin brand founded in 2016 and inspired by the majestic gray whale’s 12,000-mile migration along the Pacific coast. Gray Whale Gin is infused with botanicals sustainably foraged or sourced from farms dotting that same migratory route.
La Bouche Rouge is a Paris-based luxury beauty brand on a mission to merge French craftsmanship, high-performance makeup and environmental responsibility. Founded in 2017, the company is reinventing beauty through clean formulations, natural ingredients and sustainable design.
EVgo is one of the nation’s largest public fast-charging networks for electric vehicles, with more than 1,100 fast charging stations across 40 states resulting in 145+ million people in the U.S. living within 10 miles of an EVgo charger.
Founded in 2017, Abbot’s emerged with a bold vision: create plant-based meat alternatives that deliver real flavor, texture and satisfying performance without artificial additives or synthetic ingredients. Today, their lineup includes items such as protein veggie burgers and plant-based ground beef, chorizo and chopped chick’n -- all crafted from simple, wholesome ingredients.
G Adventures is a small-group adventure travel company founded in 1990 and now operating in over 100 countries. The company offers a wide range of trips -- from cultural and wildlife-focused expeditions to active adventures and local living experiences. Their model emphasizes intimate group sizes, local guides and immersive itineraries designed to connect travelers with authentic experiences in the communities they visit.
A pioneer of the craft beer industry, Anderson Valley Brewing Company has been hand-crafting authentic ales and lagers with balance, complexity and a passion for sustainable brewing practices since 1987. With deep roots in Mendocino County and surrounded by century-old oaks and towering redwood forests, it’s a brand that blends local charm with quality, sustainable brewing.
COAT Paints is reinventing the UK home painting experience with a modern, direct-to-consumer model that blends high-performance, designer-approved colors with a sharp focus on simplicity and sustainability.
Outdoor & Activewear
Performance gear built to last, using technical fabrics from recycled or bio-based sources, crafted free of harmful substances and designed for durability and repair.
La Bouche Rouge is a Paris-based luxury beauty brand on a mission to merge French craftsmanship, high-performance makeup and environmental responsibility. Founded in 2017, the company is reinventing beauty through clean formulations, natural ingredients and sustainable design.
Winky Lux is a beauty brand “here to be fabulous, not harmful.” On a mission to create luxury makeup at an affordable price point, the brand is known for its colorful, whimsical packaging and clean, cruelty-free formulations. Winky Lux’s wide range of products span skincare, lipsticks, eyeshadows and more and are sold online and through various major retailers.
UpCircle is a UK-based skincare brand pioneering the use of upcycled leftover natural ingredients in the beauty industry. UpCircle transforms food waste — like used coffee grounds, chai tea spices, oat husks and fruit byproducts — into high-performance skincare products, including coffee scrubs, face serums, balms and cleansers.
ILIA Beauty is a clean beauty brand known for its high-performance, skin-centric makeup products that prioritize both aesthetics and skincare benefits. Founded in 2011 by Sasha Plavsic,
sustainability is a core pillar of ILIA Beauty, and the brand takes a holistic approach to minimizing its environmental impact.
RMS Beauty is a clean beauty brand founded by makeup artist Rose-Marie Swift in 2009. The brand focuses on creating high-performance makeup and skincare products made from raw, organic, and food-grade ingredients.
MOB Beauty is an innovative cosmetics brand that aims to deliver professional-quality, clean, and high-performance makeup while addressing significant issues in the beauty industry, such as waste and unsustainable practices. Through their sustainability initiatives, MOB is setting new standards in eco-friendly beauty, combining innovation with environmental stewardship.
Disruptor London is an innovative beauty brand known for its edgy approach to personal care, offering products that blend high-quality ingredients with bold, modern aesthetics. By embedding eco-conscious practices into its business model, Disruptor London aims to inspire its customers to make responsible choices, contributing to a more sustainable future in the beauty industry.
Aora México is a luxury makeup brand founded in 2022, committed to providing high-quality beauty products with a strong focus on sustainability. Based in Mexico City, the brand aims to redefine luxury beauty by combining artistry and sustainability, bringing a fresh, eco-conscious approach to the beauty market.
Tata Harper Skincare is a pioneering luxury beauty brand founded by Tata Harper in 2010. Based in Vermont, the company is known for its commitment to clean beauty, using 100% natural and non-toxic ingredients.
Every Man Jack offers clean, straightforward grooming products made with naturally derived ingredients and a commitment to sustainable practices, from recyclable packaging to responsible sourcing.
Footwear
Shampoos, conditioners and styling products designed with natural formulas, refill systems and packaging that treads lighter.
Ursa Major is a Vermont-based skincare company committed to raising the bar for what it means to be a sustainable skincare company. Founded with a belief that great skincare can be clean, effective and a pleasure to use, the brand offers a curated range of products including face washes, toners and serums as well as body and hair offerings.
UpCircle is a UK-based skincare brand pioneering the use of upcycled leftover natural ingredients in the beauty industry. UpCircle transforms food waste — like used coffee grounds, chai tea spices, oat husks and fruit byproducts — into high-performance skincare products, including coffee scrubs, face serums, balms and cleansers.
California Naturals is redefining the beauty industry with a commitment to clean and naturally-derived hair and body products that prioritize both people and the planet. Rooted in the golden state’s love for nature and wellness, the brand formulates its products with high-quality, naturally derived ingredients and ensures that every product is cruelty-free and dermatologist-tested, offering safe and effective skincare solutions for conscious consumers.
My Cluck Hut is a Nashville-based artisan soap company founded by Dr. Jennifer Berry and Trevor Silva during the pandemic in 2020 as “a mission-driven movement to spread love and acceptance.” The company emphasizes high-quality ingredients, unique scent blends and a quirky, fun-loving brand identity, including a bold, unapologetic emphasis on prioritizing people over profit, embracing diversity and championing sustainability.
Disruptor London is an innovative beauty brand known for its edgy approach to personal care, offering products that blend high-quality ingredients with bold, modern aesthetics. By embedding eco-conscious practices into its business model, Disruptor London aims to inspire its customers to make responsible choices, contributing to a more sustainable future in the beauty industry.
Uni is a beauty brand dedicated to creating high-performance, eco-friendly personal care products. Uni’s goal is not only to create effective beauty products but to drive industry-wide change toward zero-waste practices and ocean conservation.
On a mission to eliminate single-use plastic with luxurious vegan, clean personal care, Plaine Products is a personal care company that offers eco-friendly, refillable alternatives to everyday products like shampoos, conditioners, and lotions.
Ethique is a pioneering brand in the sustainable beauty industry, renowned for its commitment to environmental responsibility. Founded in New Zealand in 2012, the company creates high-quality, eco-friendly beauty products that are 100% plastic-free and sustainably sourced. Learn more…
Preloved & Rental
Secondhand, rental and repair options that reduce waste and extend the life of clothing and accessories, offering sustainable style without the footprint of new production.
Lush is a UK-born beauty brand founded in 1995, known for its colorful bath bombs, fresh handmade cosmetics and bold stance on ethical sourcing and sustainability. Today, Lush operates shops in nearly 50 countries and continues to push the beauty industry toward cleaner, more responsible practices.
Credo Beauty is the largest clean beauty retailer in the U.S., offering a curated collection of 130+ brands across skincare, haircare, makeup and fragrance, all vetted to meet its strict clean ingredient and ethical sourcing standards.
The Upcycled Beauty Company is a UK-based ingredient supplier working to help every beauty and personal care product to be made from upcycled materials (ingredients to packaging) by working with brands to create high-quality, natural products with a modern, sustainable edge.
BLK + GRN is an incubator for Black women entrepreneurs and a marketplace of all-natural personal care products from hair, to skin, to home created by Black women. Founded by Dr. Kristian Henderson, the platform serves as a one-stop shop for beauty, wellness and lifestyle goods that are free from harmful chemicals and designed with both health and environmental consciousness in mind.
Houdini Sportswear is a Stockholm-based brand on a mission to reconnect people with nature and rethink how clothing is made, used and reused. Their guiding idea is simple but powerful: when people spend more time outdoors, they care more about safeguarding the planet.