Spotlight: Houdini Sportswear
What if your favorite outdoor gear could perform beautifully on the trail and help protect the nature you love exploring?
Meet Houdini Sportswear… redefining outdoor apparel and the Seeing Green Solutionist of the Day for September 24.
Houdini Sportswear is a Stockholm-based brand on a mission to reconnect people with nature and rethink how clothing is made, used and reused. Their guiding idea is simple but powerful: when people spend more time outdoors, they care more about safeguarding the planet.
From the start, Houdini has rejected fast fashion’s take-make-waste model. Instead, they design with people and planet in mind. That means choosing fabrics that are durable, functional and free from harmful substances, while continually innovating with recycled and renewable fibers. Their minimalist Scandinavian aesthetic isn’t about “less style” — it’s about timeless design that lasts for years, not seasons.
Houdini is also one of the clearest examples of circular fashion in action. Through Houdini Repair services, customers can keep gear in play longer. With Houdini Reuse, pre-owned garments are taken back, cleaned up and resold. Their rental program lets you access high-performance gear for a short trip instead of buying new. And with advanced recycling systems for polyester and wool, Houdini is working toward a bold goal of 100% circularity by 2030.
The result? A brand that proves outdoor apparel doesn’t have to cost the Earth. Houdini is showing that high-performance gear can be built for adventure while protecting the very landscapes we want to explore.