The Latest from Seeing Green
Discover cleaner, greener brands, products and experiences—and practical ideas for healthier, more sustainable everyday living.
Hurtigruten Charts a More Thoughtful Journey Along Norway’s Coast
Hurtigruten brings travelers closer to Norway’s spectacular coastline through historic coastal voyages, unhurried adventures and locally inspired dining. Connecting communities since 1893, the company pairs immersive travel with investments in hybrid-electric ships, food-waste reduction and a greener future for coastal cruising.
Nc’nean Is Rewriting the Rules of Scotch Whisky
Nc’nean Distillery is shaking up Scotch whisky from Scotland’s rugged west coast with experimental flavors, unconventional creations and a fresh take on centuries-old traditions. Founded by Annabel Thomas, this independent organic distillery is proving that great whisky and a lighter environmental footprint can go hand in hand.
JackRabbit Packs Big Possibilities Into Small Electric Rides
JackRabbit puts a fun new spin on getting around with lightweight, portable electric rides that make everyday transportation easier and more enjoyable. From compact, pedal-free micro e-bikes to adventure-ready models and cargo-carrying utility vehicles, its growing lineup offers versatile options for commuting, errands, recreation and more.
Ethique Thinks Your Haircare Routine Is Ready for a Bar
Ethique is giving the shampoo aisle a solid rethink, with concentrated bars made for everything from curls and damage to dry hair and scalp care. By leaving out the water and plastic bottle, the New Zealand-born beauty brand packs its haircare into colorful, compact bars with a lighter footprint.
Daring Wants to Make Plant Chicken an Everyday Thing
Daring is putting a plant-based spin on one of the hardest-working proteins in the kitchen, with chicken made to sizzle, shred, crisp and fit into everything from tacos and stir-fries to Buffalo wings. With a growing lineup of pieces, bowls and complete meals, the brand is making it easier to swap more plants into what’s for dinner.
Molly Mutt Brings a Smarter, Longer-Lasting Approach to Dog Beds and Accessories
Molly Mutt is rethinking everyday pet essentials with a smarter approach to durability, reuse and less waste. From its stuff-it-yourself dog beds to crate covers, blankets and home and car protectors, the brand creates long-lasting products using safer materials and thoughtful designs made for real life with pets.
Velotric Is Bringing More Joy Back to Two (or More) Wheels
Velotric is an electric bike brand focused on making riding feel simple, comfortable and fun again for everyday people. By offering approachable e-bikes across styles like commuter, cruiser, folding and fat tire, Velotric helps replace short car trips with cleaner, quieter and more joyful ways to get around.
Nothing New Makes Good-Looking Sneakers With a Lot Less New Stuff
Nothing New makes good-looking sneakers with a simple premise: use as little new stuff as possible. The footwear brand combines classic, everyday styles with recycled and lower-impact materials, aiming to make shoes that look great without relying so heavily on virgin resources.
Redefining Rest and Responsibility at Avocado
Avocado is redefining sustainable living at home with organic mattresses, natural furniture and non-toxic essentials made from certified materials. From GOTS-certified cotton to Climate Neutral operations, the brand shows how comfort, craftsmanship and sustainability can truly coexist.
Meow Meow Tweet and the Case for Slower, Simpler Personal Care
Meow Meow Tweet is a personal care brand rethinking everyday beauty through low-waste design, thoughtful ingredients and small-batch craftsmanship. From compostable packaging to refill systems and plant-based formulations, the brand makes it easier to reduce waste without giving up products that feel good to use.
Gray Whale Gin Distills the Spirit of Coastal Conservation
Gray Whale Gin is a California craft gin inspired by the gray whale’s 12,000-mile migration along the Pacific coast, featuring botanicals sourced from that same route. Every bottle celebrates the ocean and supports efforts to protect it.
Ruffwear Makes Outdoor Adventures Better for Dogs and the Planet
Ruffwear helps dogs and their humans get more out of every outdoor adventure, from neighborhood trails to backcountry campsites. Through durable design, lower-impact materials and its Ruffworn resale program, the company is helping reduce the footprint of the gear that makes those adventures possible.
Fair Harbor Is Creating Coastal-Inspired Essentials From Recycled Plastic
Fair Harbor is a lifestyle brand creating coastal-inspired apparel from recycled materials, best known for its swimwear and everyday essentials designed for real life. Founded in 2014, the brand offers swim trunks, board shorts and everyday casual wear that balance comfort, performance and sustainability.
Viatu Rethinks Travel With Community-First Tourism
Viatu is a travel company helping conscious travelers experience immersive trips that are better for people and the planet. Committed to reshaping travel as a relentless force for good, Viatu opens the door to wilder destinations through digital-first, data-driven trip planning that builds itineraries to empower local communities, combat over-tourism and protect biodiversity.
Nellie’s Proves a Clean Home Shouldn’t Cost the Planet
Nellie’s is helping rethink what belongs in the cleaning cabinet. From toxin-free, phosphate-free formulas to reusable dryerballs, Swedish dishcloths and refillable packaging, the company is showing how small household swaps can add up to a less wasteful approach to cleaning.
Humble Brands Keeps It Simple — And That's the Point
Humble Brands is helping show that personal care doesn’t have to be complicated to be effective. Through thoughtfully sourced ingredients, simple formulas and lower-waste packaging, the company is reimagining everyday products like deodorant, soap and lip balm with a focus on transparency, simplicity and doing more with less.
Earthbath Keeps Pet Care Gentle, Plant-Based and Cruelty-Free
Earthbath helps pet parents care for their furry family members with gentler, plant-based grooming products designed to keep pets clean, healthy and happy. Its vegan, cruelty-free formulas are made without parabens, sulfates or phthalates, and are crafted with purposeful ingredients and responsible manufacturing practices.
Vanpowers Bike Redefines the Ride Toward Clean, Green Mobility
Vanpowers Bike is redefining electric mobility through purpose-driven design and a commitment to sustainable transportation. From sleek city commuters like the City Vanture to rugged all-terrain models like the GrandTeton, Vanpowers blends performance, craftsmanship, and clean energy innovation to make greener riding accessible for everyone.
Abe’s Is Making School Treats More Inclusive and Intentional
Abe’s Muffins is a family-founded bakery brand creating vegan, allergy-friendly treats designed to be safe for more kids to enjoy. Baked in a dedicated School-Friendly facility and made with all-natural, non-GMO ingredients, Abe’s makes inclusive snack time both intentional and delicious.
Much Better Adventures Protects Wild Places, One Adventure at a Time
Much Better Adventures is changing how we explore the world, one adventure at a time. From kayaking and cycling to chasing the Northern Lights, this adventure travel company helps ensure your travels give back to the places, people and wildlife that make them possible.