Goodee Makes Thoughtful Homes Easier to Furnish
Photo: Goodee
In a world where more people are seeking meaning, quality, and intention in their homes, Goodee offers a path forward.
Founded in 2018, Goodee is a curated marketplace built around the belief that good design, good people and good impact belong together. By bringing together home goods and lifestyle essentials that are crafted with intention, Goodee helps consumers slow down, choose more thoughtfully and build homes that reflect both beauty and values. That clarity of purpose is what makes Goodee today’s Seeing Green Solutionist of the Day.
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A Marketplace Designed for Meaningful Living
Goodee’s collection spans categories like décor, dining, furniture, garden, kids, gifts and household essentials — but the common thread is intentional design. Every product is selected for its timeless aesthetic, craftsmanship and longevity, offering an alternative to fast décor cycles and disposable home trends. Rather than overwhelming shoppers with endless choice, Goodee edits its assortment to spotlight objects meant to be lived with and loved over time.
Curated With Accountability, Not Just Style
What truly sets Goodee apart is how seriously it takes responsibility for what it sells. Each maker goes through a detailed Partner Assessment Questionnaire that looks at environmental practices, ethical employment, material sourcing and social impact. This isn’t a one-time check-the-box process — Goodee revisits and updates its understanding of each partner over time, building long-term relationships rooted in transparency, learning and shared values.
Putting People and Planet at the Center
Across its marketplace, Goodee prioritizes products made with responsibly sourced materials, recycled inputs and lower-impact processes wherever possible. Behind the scenes, the platform works to minimize its own footprint through thoughtful packaging reuse, optimized shipping choices and carbon-neutral delivery for every customer order. Goodee also publishes an annual impact report, reinforcing its commitment to accountability and continuous improvement.
Why It Matters
Our homes shape our daily lives — and the choices we make filling them add up. By making it easier to discover well-designed, responsibly made home goods in one trusted place, Goodee helps consumers move away from impulse buying and toward more intentional living. It’s proof that sustainability at home doesn’t have to feel restrictive or joyless — it can be beautiful, human and deeply satisfying.