Jiminy’s Is Making a Smaller Pawprint With Insect-Based Pet Food

Photo: Jiminy’s

Some ideas feel obvious in hindsight. Feeding dogs in a way that’s better for their health and better for the planet might just be one of them.

Jiminy’s is rethinking what goes into pet food by asking a simple question: what if the protein we feed our dogs could dramatically reduce environmental impact while still delivering excellent nutrition?

That curiosity — paired with serious follow-through — is exactly what makes Jiminy’s today’s Seeing Green Solutionist of the Day.

At the product level, Jiminy’s offers a growing lineup of dog food, treats and dental chews designed for everyday routines. Their recipes span dry dog food, soft-baked biscuits, crunchy treats and award-winning dental chews, all made with thoughtfully selected, human-grade ingredients. Everything is designed to be easy to feed, easy to love and suitable for daily use — whether it’s breakfast bowls, training treats or bedtime dental care.

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Protein, Reimagined for Dogs

What truly sets Jiminy’s apart is their use of insect protein — specifically crickets and grubs — as the foundation of their recipes. Insect protein is highly nutritious, delivering complete amino acids along with omega fatty acids, iron and fiber, while also being gentle on sensitive stomachs. Because insects are a novel protein for most dogs, Jiminy’s products can be especially helpful for pets dealing with allergies, chronic itching, digestive issues or food sensitivities that often come with more common proteins like chicken or beef.

Why Insects Make Sense for Health and the Planet

The environmental upside is equally compelling. Traditional pet food relies heavily on resource-intensive animal agriculture, contributing to land use, water consumption and greenhouse gas emissions. Insects, by contrast, require far less land and water, need significantly less feed and generate a fraction of the emissions. Jiminy’s works directly with indoor insect farms that meet high welfare and sustainability standards and tracks the full lifecycle impact of their ingredients — measuring carbon, water and land use and comparing it directly to conventional protein sources. The result: a dramatically smaller “carbon pawprint.”

Lower Impact Without Lower Standards

Jiminy’s sustainability commitment doesn’t stop at ingredients. The company emphasizes transparent supply chains, ongoing lifecycle data collection and collaboration with researchers focused on ecosystem health. All of this supports a broader mission: making pet food that helps dogs live healthier, happier lives while contributing to a more resilient food system overall.

By pairing superior nutrition with one of the most promising alternative proteins available, Jiminy’s shows how rethinking something as routine as pet food can unlock real progress. It’s a reminder that sustainability doesn’t have to mean sacrifice — sometimes it just means choosing a smarter ingredient.