Solutions
Looking for inspiration and solutions for living more sustainably? Check out these daily highlights of innovative brands and products in apparel, home, food, travel, beauty, spirits, mobility and more!
Spotlight: Ruffwear
Ruffwear is an Oregon-based outdoor dog brand reimagining gear with conscious design, from harnesses and coats to toys and bowls. With Bluesign® fabrics, PFAS-free products, renewable energy and a resale program through Ruffworn, they’re proving that what’s better for the planet can also be better for our pets.
Podcast: Greening My… Pet Care
In this new episode of our Greening My… series — where we unpack our homes and everyday habits to explore practical ways to live a bit lighter — we’re focusing on pet care. We break down the opportunities across food and treats, toys and accessories, and waste, suggest realistic shifts you can make today and spotlight some of our favorite brands already proving that caring for pets can also care for the planet.
Spotlight: Earth Animal
Founded in 1979, Earth Animal’s purpose is simple yet powerful: make the highest quality pet products, always consider environmental impact, and do it all another way. From their vet-formulated supplements to their now-iconic No-Hide® Chews, this family-owned brand has always put animal well-being, transparency and planetary care at the heart of their mission.
Spotlight: West Paw
West Paw, founded in 1996 and based in Bozeman, Montana, is a family-owned pet product company renowned for crafting high-quality, eco-conscious gear for pets that is “designed for the love of pets and the planet.” The company’s offerings include toys, treats, feeding items and other pet accessories manufactured using safe, sustainable materials that are better for the earth, for workers and for pets.
Spotlight: Tuggs
Tuggs is an award-winning UK-based pet wellness company offering personalized, gently cooked meals for dogs in a sustainable way. Founded in 2022, Tuggs is on a mission to help dogs thrive without sacrificing the planet.
Spotlight: Shameless Pets
Shameless Pets is a pet treat company on a mission to create delicious, functional snacks for dogs and cats while tackling food waste in the process. Launched in 2018, the brand offers a wide variety of soft-baked treats, dental sticks, jerky bites and calming chews that incorporate upcycled ingredients such as misfit apples, underused sweet potatoes and spent brewers’ grain and transform them into nutrient-rich pet treats.
Spotlight: V-Dog
V-Dog is a pioneering plant-based pet food company on a mission to revolutionize the way we feed our furry family members one dog bowl at a time. Established in 2005, V-Dog offers 100% vegan dog food, treats and chews designed to support optimal canine health without animal products.
Spotlight: HOWND
HOWND is a UK-based pet care brand dedicated to creating ethically produced, plant-powered products for dogs. Their range includes grooming essentials, skin and coat care, and plant-based treats—all formulated without harsh chemicals, animal byproducts or artificial additives.
Spotlight: Bright Planet Pet
Bright Planet Pet makes sustainable and allergy-friendly vegan treats and chews for dogs that mimic the flavors of popular meat-based options without using any animal ingredients. Founded to provide a more sustainable alternative to traditional pet treats, the company uses natural, plant-based ingredients to create low-calorie, protein-rich snacks for dogs.
Spotlight: Bond Pet Foods
Bond Pet Foods is a biotechnology company revolutionizing the pet food industry by developing high-quality animal proteins through fermentation – “so people, pets, farm animals and the planet all win.” Founded in 2017 and based in Boulder, Colorado, Bond uses precision fermentation to produce real meat proteins without the need for factory farming.
Spotlight: Petaluma
Petaluma is a sustainable dog food company that specializes in plant-based nutrition for pets. Founded with the mission to create high-quality, vet-formulated dog food that minimizes environmental impact, Petaluma aims to provide a healthier, ethical alternative to conventional meat-based pet food while ensuring dogs receive all the essential nutrients they need.
Spotlight: Meatly
Meatly is a UK-based pet food company pioneering the development of cultivated meat products tailored specifically for pets. By harvesting cells from a single chicken egg, the company can sustainably cultivate meat "forevermore" to meet pet dietary needs.
Spotlight: Wild Earth
Wild Earth is a plant-based pet food company dedicated to providing clean, cruelty-free and sustainable nutrition for dogs. Founded in 2017, the company replaces traditional animal proteins with yeast-based alternatives, creating eco-friendly and nutritionally complete meals that provide optimal health benefits for pets without compromising the planet or animal welfare.
Spotlight: PawCo Foods
PawCo Foods is a pet food company focused on creating nutritious, plant-based options for dogs. Appealing to a growing market of consumers interested in sustainable, cruelty-free food for their pets, PawCo Foods aims to make plant-based pet nutrition both accessible and appealing to pet owners and their dogs alike.
Spotlight: Bramble
Bramble is a plant-based pet food company that focuses on creating nutritionally complete meals for dogs using wholesome, natural ingredients. Founded with the mission of offering healthier, ethical alternatives to traditional pet food, Bramble’s products are designed to cater to the specific dietary needs of dogs while avoiding animal-based ingredients.
Spotlight: Sustainable Petcare News Highlights
Pet Sustainability Coalition prepares for Return to Retail recycling rollout. Spotlight on pet owner sustainability demands. Nestle Purina supports regenerative marine-based sourcing fund. Meatly, BioCraft Pet Nutrition reach price parity for cultivated meat. And many more…
Sustainable Pet & Petcare
Brands in the news: Nestlé Purina North America, Cargill, Cave Pets, Grub Club Pets, Green Boy Group, Innovafeed, Open Farm Pet, Carnivore Meat Company, Pet Sustainability Coalition, PETSELECT SA, Vital Pet Life, Bond Pet Foods, Pets at Home, Earth Animal, Loopworm and many others.
Sustainable Pet & Petcare
Brands in the news: Petco, Meatly, omnipetfood, PawCo Foods, Mars, Nestlé Purina PetCare Europe, Petcurean, American Wood Fibers, Inc., ZIWI, Earth Rated, Pets at Home, Pet Sustainability Coalition, Protix, Leap Venture Studio & Academy, American Pet Products Association (APPA), V-dog, Inc, Wild Earth and many more.
Sustainable Pet & Petcare
Brands in the news: Hill's Pet Nutrition, Bond Pet Foods, Australis Aquaculture, HOWND, Wild Earth, Innovafeed, PetCubes, Symrise AG, Furtime Pet Food, Westley's Leap, Catalyst Pet, Furtime Pet Food, Tetra Pak, Prime100, BENEO, FMCG Gurus, Mintel, American Feed Industry Association (AFIA), Arch Pet Food, Petcurean, Bene Meat, Tuggs, FERMENTALG and many more.
Sustainable Pet & Petcare
Brands in the news: Globe Buddy , Bright Planet Pet, Arch Pet Food, Robin Good Pets, Open Farm Pet, Nestlé Purina North America, Hill's Pet Nutrition, Bond Pet Foods, Petcurean, Pet Sustainability Coalition, CYNS, Sumitomo Corporation, Enifer, Protix, American Feed Industry Association (AFIA) and many more.
