Spotlight: West Paw

Meet West Paw… leader in the sustainable pet movement and the #SeeingGreen Solutionist of the Day for August 18

West Paw, founded in 1996 and based in Bozeman, Montana, is a family-owned pet product company renowned for crafting high-quality, eco-conscious gear for pets that is “designed for the love of pets and the planet.” The company’s offerings include toys, treats, feeding items and other pet accessories manufactured using safe, sustainable materials that are better for the earth, for workers and for pets.

Sustainability is central to West Paw’s identity and embedded in products across their collections.

All of West Paw’s dog toys are non-toxic and made from safe, sustainable materials. The company’s Seaflex collection is made in part from recycled ocean-bound plastic sourced from coastal communities in Central America near shorelines and lacking formal waste management systems. Through West Paw’s Join the Loop®recycling program, customers can return used West Paw’s Zogoflex and Seaflex toys, which are then cleaned, ground and remanufactured into new products, preventing millions of plastic bottles and thousands of pounds of material from ending up in landfills.

West Paw’s Montana Beef Sticks are sourced from regenerative, grass-fed ranches in Montana and validated by the Western Sustainability Exchange to support soil health, wildlife habitat, carbon sequestration and local stewardship.

West Paw is a founding member of the Pet Sustainability Coalition, a Certified B Corp, and Montana's First Benefit Corporation, underscoring their dedication to using business as a force for good.

By keeping production domestic, investing in circular design and minimizing waste, West Paw not only delivers durable, engaging pet products but also ensures their footprint benefits both pets and the planet.

About the "#SeeingGreen Solutionist of the Day"
This series celebrates and highlights the brands and innovators dedicated to creating a greener, more sustainable world. Each day, the series shines a spotlight on a trailblazer making significant strides in promoting eco-friendly living through innovative products, solutions and practices.