Spotlight: Ruffwear
What if your outdoor adventures with your dog could be better for planet as well?
Meet Ruffwear, an outdoor dog brand on a mission to unleash possibilities for dogs and their humans — and the Seeing Green Solutionist of the Day for September 29.
Founded in Bend, Oregon, Ruffwear designs harnesses, coats, boots, bowls and toys built to perform on the trail and last for years of adventure. Their products aren’t just durable and practical — they’re consciously designed to lighten their footprint.
Think Bluesign®-approved fabrics, natural rubber toys, and harness redesigns that cut carbon emissions nearly in half. Ruffwear also eliminated PFAS chemicals from its gear in 2024 and runs its U.S. operations on 100% renewable electricity. Even more ambitious, the company has set bold goals: climate neutral by 2027 and climate positive by 2030.
They’re also extending the life of gear through Ruffworn, their resale platform where gently used products find new homes instead of heading to landfill.
Through its Paw It Forward program and long-standing partnership with the Conservation Alliance, Ruffwear also helps protect the wild places where adventures happen.
By combining smart design, planet-friendly materials and a deep love for dogs, Ruffwear proves that sustainable living isn’t just for people — it’s for our pets too.