Spotlight: Gray Whale Gin
Cheers to Gray Whale Gin… purveyors of “gin for good” and the #SeeingGreen Solutionist of the Day for August 16.
Gray Whale Gin is a craft gin brand founded in 2016 by Jan Livingston Mokhtari and Marsh Mokhtari and made by the small batch Golden State Distillery in California. The brand crafts spirits inspired by the Golden State out of locally sourced ingredients and supports organizations that make a positive impact on the environment. Driven by a belief in a world “where even the small choices we make each day can leave the planet in a better place than we found it,” the founders channel their backgrounds in storytelling and design to craft a spirit that is both rooted in place and steeped in narrative.
Inspired by the majestic gray whale’s 12,000-mile migration along the Pacific coast, Gray Whale Gin is infused with botanicals sustainably foraged or sourced from farms dotting that same migratory route. The California Juniper is wild foraged from the Big Sur rocky coastline, while the fir tree needles are sustainably harvested from living fir trees in Sonoma Valley and de-needled by hand. The brand also uses Kombu Seaweed that is wild harvested from kelp beds on the Mendocino Coast.
Beyond the gin itself, the bottle is thoughtfully designed with organic paint and a biodegradable cork, and the company pledges 1% of all sales to environmental causes through 1% for the Planet. The brand has a primary partnership with Oceana, an organization working to make our oceans as rich, healthy and abundant as they once were, creating the ideal environment for marine life like the California Gray Whale to survive.
Gray Whale Gin not only captures the essence of California’s coast but also champions a more sustainable future for the oceans and wildlife that inspire it.
About the "#SeeingGreen Solutionist of the Day"
This series celebrates and highlights the brands and innovators dedicated to creating a greener, more sustainable world. Each day, the series shines a spotlight on a trailblazer making significant strides in promoting eco-friendly living through innovative products, solutions and practices.