Spotlight: La Bouche Rouge
Meet La bouche rouge, Paris … clean, sustainable beauty pioneer and the #SeeingGreen Solutionist of the Day for August 15.
La Bouche Rouge is a Paris-based luxury beauty brand on a mission to merge French craftsmanship, high-performance makeup and environmental responsibility. Founded in 2017 by Nicolas Gerlier, the company is reinventing beauty through clean formulations, natural ingredients and sustainable design. First launched with a range of 100% plastic-free lipsticks, the brand has since expanded to a full makeup range that combines ethical manufacturing practices with luxury aesthetics.
Sustainability is at the heart of La Bouche Rouge’s identity, with initiatives addressing product formulation, packaging waste, production and more.
The brand’s core commitment is zero plastic at every stage — in formulas, packaging and production.
Its products are developed without microplastics, petrochemical-derived ingredients, or harmful preservatives, offering clean alternatives to traditional beauty. Its fragrance line features natural, upcycled ingredients such as cedarwood essence from sawdust and floral scents from flowers collected after religious or celebratory ceremonies. All ingredients are traceable, produced with respect for the planet, and sourced as locally as possible.
In packaging, La Bouche Rouge is tackling waste in the beauty industry by working with scientists and artisans to ensure products are 100% rechargeable, long-lasting and recyclable. Its refillable lipstick cases are crafted from recycled metal and upcycled leather sourced from surplus luxury leather goods. The broader range — including compacts and perfume bottles — is also refillable, with fragrance refills housed in single-material, fully recyclable aluminum containers made from 100% upcycled material.
The brand’s laboratory and production site in Orléans operate in a building heated geothermally and powered by solar energy, while avoiding water-wasting production methods to protect ocean and freshwater resources.
Available through high-end retailers and direct-to-consumer channels, La Bouche Rouge has quickly earned a global following for its blend of heritage-inspired design and modern, conscious beauty.
About the "#SeeingGreen Solutionist of the Day"
This series celebrates and highlights the brands and innovators dedicated to creating a greener, more sustainable world. Each day, the series shines a spotlight on a trailblazer making significant strides in promoting eco-friendly living through innovative products, solutions and practices.