Spotlight: Katla
Meet KATLA… Nordic-inspired sustainable apparel innovator and the #SeeingGreen Solutionist of the Day for August 20.
Katla is a direct-to-consumer fashion brand blending timeless Nordic-inspired design with sustainable comfort. Founded in 2020 by Aslaug Magnusdottir, Katla is on a mission “to develop a blueprint for a new and different way of creating fashion – one that minimizes our impact on the environment, while offering beautiful timeless essentials that women want to wear again and again.” The brand offers women’s wear across multiple categories as well as expanded lines for men, kids and babies.
Katla’s sustainability approach is multifaceted and transparent, pioneered by practices made for the future that respect our land, its wildlife and its people. For Katla, this begins with a meaningful design approach -- timeless clothing styles and high-quality, lasting garments. The brands embraces a zero-waste philosophy and operates with a mix of small production runs and made-to-order manufacturing to ensure clothes will be used and inventory will not go to waste.
Next, Katla focuses on sourcing fabrics and materials that are natural, biodegradable, animal cruelty-free and made from renewable sources. One fabric used is PYRATEX®’s seaweed fiber, which is carbon neutral, produced in a closed loop, with no chemicals released as waste, exclusively from sustainable raw materials, using methods that save both energy and resources. The brand also uses organic cotton and vegan silk. Each Katla garment includes a unique tracking code for customers to trace its sourcing and production journey.
Throughout its processes, Katla prioritizes collaborating with partners who care about the safe and fair working environment of their teams as well as their impact on the planet.
To support circularity, Katla offers its customers the opportunity to send back items (for a store credit of 20% of the price paid) for the garment to be recycled or resold – including at Katla’s touring airstream trailer pop-ups.
About the "#SeeingGreen Solutionist of the Day"
This series celebrates and highlights the brands and innovators dedicated to creating a greener, more sustainable world. Each day, the series shines a spotlight on a trailblazer making significant strides in promoting eco-friendly living through innovative products, solutions and practices.