Spotlight: Beni

Meet Beni… circular fashion accelerator and the #SeeingGreen Solutionist of the Day for August 19.

Beni is a recommerce technology innovator founded to reimagine shopping. On a mission to make resale a part of the shopping story from day one, Beni unifies resale listings from 40+ marketplaces to offer more than 300 million deals all searchable in one place for its more than 200,000 users.

Recognizing that “there are enough clothes to dress the next six generations,” Beni is helping accelerate the circular fashion economy by reducing friction around resale and making secondhand convenient and accessible for consumers and brands alike. Beni offers a user-friendly browser extension, website and mobile app to turn the resale experience into seamless shopping.

By using the browser extension, shoppers can see real-time same brand / same style results for resale versus new items across 50,000 brand sites, follow brands to find pre-loved listings in one place and use quick-save features for future listings. Through shopbeni.com – “Spotify for fashion” – consumers can do live searches across resale sites, create resale collections and receive personalized recommendations. The Beni app for iOS users adds the ability to snap and upload a pic of items while on the go and allow Beni to search for those secondhand as well as track favorite brands to be alerted to new resale listings that appear.

By embedding resale into mainstream shopping -- whether via alerts, side-by-side comparisons or direct in-line suggestions -- Beni effectively makes secondhand the smarter, easier default. Through these efforts, Beni is empowering the circular economy and building a movement of shoppers “who value style, not stuff.”

About the "#SeeingGreen Solutionist of the Day"
This series celebrates and highlights the brands and innovators dedicated to creating a greener, more sustainable world. Each day, the series shines a spotlight on a trailblazer making significant strides in promoting eco-friendly living through innovative products, solutions and practices.