The Latest from Seeing Green

Discover cleaner, greener brands, products and experiences—and practical ideas for healthier, more sustainable everyday living.

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Nobody's Child Is Making Room for a Different Kind of Fashion

Nobody’s Child is bringing a fresh perspective to women’s fashion with effortlessly wearable dresses, playful prints and versatile everyday styles designed to be loved beyond a single season. This London-based brand combines contemporary fashion with thoughtful materials, circular design and innovative ways to rent, repair and resell clothing.

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A Kidswear Collection Ready to Wroom

Race cars, Riviera style and a little soapbox swagger: Mini Rodini’s new Wroom collection brings plenty of personality to greener kidswear. The just-launched collection pairs its playful racing-inspired designs with more thoughtful materials including organic cotton and recycled polyester.

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Asket Is Redefining What a “Collection” Should Be

Asket is a Stockholm-based clothing brand redefining modern wardrobes through a single, permanent collection of timeless essentials. With natural fibres, full transparency and lifetime repair and take-back services, Asket challenges fast fashion by helping consumers buy fewer, better garments built to last.

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Vivobarefoot Makes Rethinking What’s On Your Feet Feel Refreshingly Simple

Vivobarefoot is a footwear brand built around the idea that shoes should work with the human body and the natural world, not against them. The brand designs wide, flexible footwear that supports natural movement and connection to the ground paired with a growing focus on circular design, regenerative business practices and repair, resale and recycling through Revivo.

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Happy Earth’s Planet-First Approach to Everyday Essentials

Happy Earth is an apparel brand creating comfortable, everyday clothing made primarily from organic cotton and produced in Fair Trade–certified factories. By combining planet-first materials, low-waste manufacturing and verified climate action, the brand shows how wardrobe staples can be made in ways that protect both people and the planet.

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12 Days of Greener Giving: Day 5 - Style With Purpose

Indulgent, lower-impact spa day at home essentials are our pick for Day 4 of 12 Days of Greener Giving, offering gifts that bring relaxation, comfort and lighter-footprint choices into everyday life. Click here for some of our favorite brands that blend indulgence, sustainability and beautiful design for the eco-minded people on your list (or for your own wind-down ritual).

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Katla Redefines Fashion With Timeless Design and Lower Impact

Katla is a direct-to-consumer fashion brand blending timeless Nordic-inspired design with sustainable comfort. Founded in 2020, Katla is on a mission “to develop a blueprint for a new and different way of creating fashion” and offers women’s wear as well as lines for men, kids and babies.

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