Can the clothes we wear every day look good, feel comfortable and also be made more responsibly?

A growing group of menswear brands believes the answer is yes. By focusing on better materials like organic cotton, recycled fibers and even regenerative agriculture, along with more thoughtful manufacturing and design, these companies are rethinking how everyday clothing can be made.

At Seeing Green, we’re always interested in brands that help bring greener choices into everyday routines. Clothing is something we wear every day, often without thinking about where it came from or how it was made. Below are several menswear brands that are helping show how style, quality and sustainability can come together.

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Want to dive deeper? Listen to “Greening My… Menswear” on the Seeing Green Podcast

Why Menswear Matters for People and the Planet

Clothing is one of the most personal and frequently used categories in our lives. From everyday tees and denim to outerwear and layers, what we wear is in constant contact with our skin and gets repeated use over time. Because of that, the materials, dyes and production processes behind our clothing can have meaningful impacts on both personal comfort and the environment.

Sustainable menswear brands are working to improve those impacts by choosing lower-impact materials, reducing water and chemical use and designing products meant to last beyond a single season. From organic and recycled fabrics to more responsible dye processes and longer-lasting construction, these brands are helping shift clothing away from a disposable mindset toward something more durable and intentional.

What We Look for in Sustainable Menswear

When we spotlight menswear brands at Seeing Green, we look beyond style alone. Great design matters, but so do the choices behind how those products are made. Here are a few of the factors we often consider:

Responsible Materials: Organic, recycled or regenerative fibers that reduce reliance on conventional, resource-intensive inputs.
Lower-Impact Production: Manufacturing approaches that aim to reduce water use, chemical inputs and overall environmental footprint.
Thoughtful Design: Timeless, versatile pieces designed to be worn often and across seasons rather than chasing short-term trends.
Durability and Longevity: High-quality construction that holds up over time, helping reduce the need for frequent replacement.
Circular Thinking: Efforts to extend product life through repair programs, resale platforms or take-back initiatives.
Transparency: Brands that share information about their sourcing, production and overall approach, helping consumers make more informed choices.

Every consumer will prioritize these factors differently. Our goal at Seeing Green is simply to make it easier to see the options and discover brands helping make everyday style a little greener.

(Continue scrolling below for 6 brands to check out)

Taylor Stitch

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Taylor Stitch builds the kind of menswear that quietly becomes part of your daily rotation. From broken-in button-downs to durable denim and outerwear, their pieces are designed to be worn often and over time, blending classic style with rugged, real-life functionality. The brand centers its approach on making fewer, better things that hold up through years of use.

That philosophy extends into materials and production. Taylor Stitch prioritizes organic, recycled and regenerative fibers, develops custom fabrics when needed and works with responsible factories while encouraging repair and reuse.

Why it matters: Taylor Stitch shows how durability and thoughtful design can reduce waste by keeping clothes in use longer.

Marine Layer

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Marine Layer has built a following around ultra-soft, easygoing essentials that feel like instant favorites. From tees and knits to outerwear and everyday staples, the brand focuses on comfort-driven design that fits seamlessly into daily life, with a laid-back aesthetic rooted in California style.

Behind that softness is a steady shift toward better materials and circular systems. Marine Layer uses recycled and regenerated fibers, improves sourcing transparency and runs its Re-Spun take-back program to keep textiles in circulation.

Why it matters: Marine Layer makes sustainability approachable by embedding it into the comfortable, familiar clothes people already love to wear.

Fair Harbor

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Fair Harbor creates coastal-inspired apparel designed for real life, from swimwear to everyday essentials that feel at home on the beach or beyond. The brand’s relaxed aesthetic is paired with durable construction meant to be worn, washed and lived in.

Sustainability is central to that story. Fair Harbor uses recycled plastic bottles and other lower-impact materials, incorporates responsible sourcing and offers recycling programs to help close the loop on its products. Since launching, it has repurposed tens of millions of plastic bottles into fabric.

Why it matters: Fair Harbor makes sustainability tangible by turning waste into everyday apparel that connects directly to the places it aims to protect.

Outerknown

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Outerknown offers a full range of casualwear and outerwear designed with both style and responsibility in mind. Founded by Kelly Slater and John Moore, the brand blends a coastal aesthetic with high-quality construction, creating versatile pieces meant to last beyond a single season.

Sustainability is built into every layer of the business, from preferred fibers like organic and recycled materials to Fair Labor Association accreditation and renewable energy use. Their Outerworn resale program extends product life and supports a more circular apparel system.

Why it matters: Outerknown demonstrates how a brand can integrate environmental and social responsibility across its entire model without compromising design.

Tentree

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Tentree brings a purpose-driven approach to everyday apparel, offering casual clothing and accessories designed with both style and impact in mind. From tees and hoodies to outerwear, the brand focuses on accessible pieces that fit easily into everyday wardrobes.

For every item sold, tentree plants ten trees, tying each purchase to ecosystem restoration and climate impact. Combined with sustainably sourced materials, circular resale options and B Corp certification, the brand connects consumer choices to measurable outcomes.

Why it matters: Tentree turns getting dressed into a small but tangible act of climate action.

Nudie Jeans

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Nudie Jeans is built around a simple idea: denim should last. Known for its range of jeans, jackets and everyday staples, the brand combines classic style with a focus on craftsmanship and long-term wear.

That commitment shows up in its circular model. Nudie uses 100% organic cotton, offers free repairs for life and encourages customers to return worn items for resale through its reuse program. The result is a system designed to keep garments in use for as long as possible.

Why it matters: Nudie Jeans shows what circularity can look like in practice, turning repair and reuse into a core part of the product experience.

Explore more planet-friendly brands and ideas at SeeingGreen.eco and follow @SeeingGreenEco for daily inspiration for greener living.