The Latest from Seeing Green
Discover cleaner, greener brands, products and experiences—and practical ideas for healthier, more sustainable everyday living.
Nobody's Child Is Making Room for a Different Kind of Fashion
Nobody’s Child is bringing a fresh perspective to women’s fashion with effortlessly wearable dresses, playful prints and versatile everyday styles designed to be loved beyond a single season. This London-based brand combines contemporary fashion with thoughtful materials, circular design and innovative ways to rent, repair and resell clothing.
7 Denim Brands We Love for Style & Positive Impact
A great pair of jeans can carry your wardrobe, and now it can do a bit more. These seven denim brands are combining strong design with a more thoughtful approach behind the scenes.
Christy Dawn Redefines Beautiful Clothing Rooted in Regenerative Fashion
Christy Dawn brings timeless, vintage-inspired style to clothing that's as thoughtful as it is beautiful. The California brand creates dresses and everyday essentials using natural fabrics, with a commitment to regenerative farming that supports healthier soil and farming communities.
Asket Is Redefining What a “Collection” Should Be
Asket is a Stockholm-based clothing brand redefining modern wardrobes through a single, permanent collection of timeless essentials. With natural fibres, full transparency and lifetime repair and take-back services, Asket challenges fast fashion by helping consumers buy fewer, better garments built to last.
12 Days of Greener Giving: Day 5 - Style With Purpose
Indulgent, lower-impact spa day at home essentials are our pick for Day 4 of 12 Days of Greener Giving, offering gifts that bring relaxation, comfort and lighter-footprint choices into everyday life. Click here for some of our favorite brands that blend indulgence, sustainability and beautiful design for the eco-minded people on your list (or for your own wind-down ritual).
Black Friday Savings: Sustainable Womenswear
Black Friday deals on sustainable womenswear make it easier to refresh your wardrobe with lower-impact materials. We’re curating offers from Seeing Green favorites all week to help you discover greener options worth trying.
Vibe Check: Sustainable Style | Womenswear Edition
This Vibe Check celebrates leading sustainable womenswear brands redefining what modern fashion looks like for 2026. From circular denim to plant-based sneakers and timeless wardrobe staples, these innovators are proving you can look good and live greener.
Katla Redefines Fashion With Timeless Design and Lower Impact
Katla is a direct-to-consumer fashion brand blending timeless Nordic-inspired design with sustainable comfort. Founded in 2020, Katla is on a mission “to develop a blueprint for a new and different way of creating fashion” and offers women’s wear as well as lines for men, kids and babies.
MATE the Label Sets a New Standard for Clean, Climate-Friendly Fashion
MATE is a L.A.-based clean fashion company committed to cleaning up the fashion industry one garment at a time. On a mission “to provide people everywhere with essentials that are clean from seed to skin,” MATE offers a collection of elevated essentials — loungewear, activewear and everyday basics — made from non-toxic, natural and organic materials.
Toad&Co Proves Sustainable Apparel Can Be Playful, Practical and Planet-Positive
Toad&Co is a California-based apparel company that blends casual, outdoor-inspired style with a longstanding commitment to responsible business. A brand “in the business of change,” Toad&Co designs clothing for everyday wear that’s versatile, durable and rooted in comfort and sustainability.
Girlfriend Collective Turns Recycled Materials into Modern Activewear
Girlfriend Collective is a U.S.-based activewear brand known for its commitment to ethical production, inclusivity and sustainable materials. The company offers a wide range of sustainable apparel, including leggings, sports bras, tops and outerwear.
PANGAIA Redefines Everyday Fashion with Science-Based Sustainability
PANGAIA is a materials science company turned lifestyle brand redefining what it means to be fashion-forward and planet-aligned. PANGAIA develops the materials of the future to then create wardrobe essentials across loungewear, outerwear, basics, and accessories, blending cutting-edge innovation with everyday comfort.
Nudie Jeans Shows What Circular Denim Can Really Look Like
Nudie Jeans is a Swedish denim brand founded in 2001, known for its commitment to high-quality, organic denim and a transparent, ethical supply chain. Nudie Jeans embraces a circular fashion model, encouraging customers to repair and reuse their products instead of discarding them.
Tentree Makes Getting Dressed a Small Act of Climate Action
Tentree is a Canadian apparel brand founded in 2012 with a mission to blend style with purpose. Known for its eco-friendly products, Tentree creates clothing and accessories that are both sustainable and fashionable, including t-shirts, hoodies, outerwear, and accessories such as hats and bags.
Reformation Raises the Bar for Conscious Style
With a mission “to bring sustainable fashion to everyone,” Reformation is a Los Angeles-based apparel company founded in 2009, known for its trendy yet timeless fashion designs with an eco-conscious focus.