Photo: Alec’s Ice Cream x Purely Elizabeth
What Caught Our Eye
Alec's Ice Cream × Purely Elizabeth Culture Cup brings breakfast and dessert together with creamy cereal milk ice cream, a crackable strawberry shell and crunchy granola clusters. Permission to have ice cream for breakfast? Granted.
Why We Noticed
It's not every day that two Seeing Green Solutionists of the Day team up. We've featured both Alec's Ice Cream and Purely Elizabeth, so when we spotted this collaboration, we were immediately intrigued.
And what a combination. Cereal milk ice cream, a fruity shell you get to crack with your spoon and crunchy granola? That's a pretty fun way to start (or end) the day.
Photo: Alec’s Ice Cream x Purely Elizabeth
But there's more going on beneath that strawberry shell.
Each cup has 150 calories and 9 grams of sugar, along with prebiotics, probiotics and gluten-free ingredients. The granola brings five superfood grains and seeds to the party, while the ice cream is made with A2 dairy.
It's an indulgent little treat with some thoughtful ingredient choices tucked inside.
Go On…
Alec and Elizabeth say their companies started with the same belief: the foods that make you happiest should also be made with ingredients you trust.
And that shared philosophy is what makes this collaboration particularly fitting.
Photo: Alec’s Ice Cream x Purely Elizabeth
At Alec's, that means creating indulgent ice cream with carefully chosen ingredients, including A2 dairy, which may be easier for some people to digest. The brand also incorporates prebiotic fiber and, in its Culture Cups, live probiotics.
Purely Elizabeth brings a similar approach to the breakfast table, combining flavorful recipes with nutrient-rich grains and seeds. The company also supports regenerative farming practices that prioritize soil health and biodiversity.
Together, they've created something that brings both brands' approaches into one cup, without losing sight of the most important part: ice cream should be delicious.
And as the founders point out, granola tastes pretty amazing on top of it.
About Alec’s Ice Cream & Purely Elizabeth
Alec's Ice Cream makes indulgent ice cream with A2 dairy, thoughtfully sourced ingredients and no gums, seed oils or artificial flavors. Seeing Green caught up with founder Alec Jaffe (see below) as part of our From the Founders series to learn more about the brand's approach to ice cream that tastes great and feels good to eat.
Purely Elizabeth, founded by Elizabeth Stein, is known for its granola, oatmeal and other breakfast favorites featuring organic ingredients, ancient grains and superfoods. We've previously featured the brand as a Seeing Green Solutionist of the Day and put its granola to the test in our Tried It! series.
Two familiar Seeing Green favorites. One very good excuse to reconsider the breakfast menu.