The Latest from Seeing Green
Discover cleaner, greener brands, products and experiences—and practical ideas for healthier, more sustainable everyday living.
Feel-Good Snacking?
In this edition of From the Founders, Matt, founder of The Good Crisp Company, joins us to share the motivation behind the brand: making snacks he could feel good giving his kids—and that his kids would actually want to eat.
5 Candy Brands We Hope to See in Our Trick-or-Treat Bag
Halloween candy is all about the good stuff, and these five brands give us even more to feel good about. From chocolate and gummies to allergy-friendly treats, they’re bringing big flavor with a more thoughtful approach behind the wrapper.
Halloween Treats More Kids Can Share
Free2b caught our eye with a Halloween treat designed to make the candy bowl more inclusive. Its Sunflower Butter Sun Cups are made without the Top 9 allergens, so more trick-or-treaters can share in the haul.
Can Candy Be Made Better?
In this edition of From the Founders, Adeev and Ezra Potash — the Potash Twins — share how their love of candy, travel and music inspired them to create Sweet Stash, a new candy brand reimagining familiar gummy favorites with a different approach to ingredients.
Can Chocolate Be Better for You?
In this edition of From the Founders, Sterling Jones, co-founder of JOJO’s Chocolate, shares the personal story behind the brand and how his mom’s love of chocolate inspired a lineup built around 70% dark chocolate, real nuts, less sugar and added plant-based protein.
Katjes Rolls Out Vegan Gummies at 1,200 Target Stores
Katjes is expanding its U.S. reach with five vegan gummy candies rolling out to approximately 1,200 Target stores nationwide. Made without animal gelatin, the colorful candies offer a more plant-based take on a familiar treat while making vegan options easier to find.
Free2b Is Bringing Allergy-Friendly Sun Cups to the Halloween Candy Bowl
Free2b is bringing its Bag O’ Treats back for Halloween, offering families an allergy-friendly option for trick-or-treating, classroom parties and candy bowls. With individually wrapped, Top 9 allergen-free Sunflower Butter Sun Cups, the seasonal release is designed to help make Halloween a little easier and more inclusive for kids with food allergies.
Can Ice Cream Be Gut Friendly?
In this edition of From the Founders, Alec Jaffe, founder of Alec’s Ice Cream, shares how the company is combining A2 dairy, prebiotics and clean ingredients to create a different kind of ice cream.
Califia Farms Aims to Replace Dairy the Delicious Way
Califia Farms is a plant-based beverage innovator creating delicious, versatile alternatives to dairy across milks, creamers, coffees and more. The brand pairs great taste with meaningful climate impact, making it easier for people to choose options that are better for their health and the planet.
Gummy Guys Crafts Handmade, Cleaner Candy in Lancaster County
In this LIVE From: Sweets & Snacks Expo conversation, Seeing Green speaks with Gummy Guys about its mission to create cleaner candy made with simple ingredients and bold flavor. The conversation explores the company’s Lancaster County roots, its founder-led approach to making, packing and shipping its products and why the team believes consumers can enjoy candy without artificial dyes while still getting the sour flavors they love.
Sneak Peek: Magical Confections Wants to Make Classic Candy Better
In this LIVE From: Sweets & Snacks Expo conversation, Seeing Green speaks with Magical Confections about its Candoo Better Sweets and Magical Moods Organic brands and mission to create better versions of the candy products consumers already know and love. The conversation explores the company’s launch into the U.S. market, its focus on cleaner ingredients, organic options and allergen-friendly formulations and why the team believes consumers shouldn’t have to choose between great-tasting treats and more thoughtful ingredients.
More Protein Than Beef Jerky? Snapper Creek’s Plant-Based Approach
In this LIVE From: Sweets & Snacks Expo conversation, Seeing Green speaks with Snapper Creek Jerky about its plant-based jerky and mission to bring bold flavor and high protein to a classic snack category. The conversation explores the founders’ journey building a vegan food company in Nashville, Tennessee, the inspiration behind the brand and why they believe plant-based jerky can win over consumers almost anywhere.
Upcycled Fruit, Bigger Flavor? Inside BranchOut’s Snack Mission
In this LIVE From: Sweets & Snacks Expo conversation, Seeing Green speaks with BranchOut Food about its upcycled fruit snacks and mission to create more flavorful, crunchy dried fruit products. The conversation explores BranchOut’s dehydration technology, its sourcing of fruit from small family farmers in Peru and how the brand is transforming surplus fruit into nutrient-dense snacks with significantly more retained flavor.
Found: The Superfood Hidden Inside Chocolate - Blue Stripes Shows
In this LIVE From: Sweets & Snacks Expo conversation, Seeing Green speaks with Blue Stripes about its mission to utilize 100% of the cacao fruit across products like superfruit gummies, superfood water and chocolate bars. The conversation explores how Blue Stripes is turning traditionally discarded parts of the cacao fruit into nutrient-dense snacks and beverages, the company’s focus on reducing food waste and supporting cacao farmers in Ecuador and why the brand believes cacao may be one of the world’s most overlooked superfoods.
Sneak Peek: Dream Puffs Join SmartSweets’ Lower Sugar Candy Lineup
In this LIVE From: Sweets & Snacks Expo conversation, Seeing Green speaks with SmartSweets about its lineup of lower sugar candies and newly launched Dream Puffs, a Swedish candy-inspired treat with a light, airy and squishy texture. The conversation explores SmartSweets’ approach to reducing sugar without artificial sweeteners or sugar alcohols, its expansion into new candy formats and the brand’s mission to deliver all the joy of candy with fewer of the typical downsides.
Revealed: 3 New Flavors Join Mezcla’s Protein Treat Lineup
In this LIVE From: Sweets & Snacks Expo conversation, Seeing Green speaks with Mezcla about its lineup of plant-based protein treats and newly revealed flavor launches, including mint chocolate, chocolate pretzel and salted caramel chocolate. The conversation explores the brand’s gluten-free and non-GMO approach, its focus on creating protein snacks that feel indulgent and enjoyable and why Mezcla believes better-for-you products should still taste like a treat.
The Snackatere Makes Marshmallows More Allergy- and School-Friendly
In this LIVE From: Sweets & Snacks Expo conversation, Seeing Green speaks with The Snackatere about its Good Mallow lineup of plant-based marshmallows and mission to create more allergy- and school-friendly sweet treats. The conversation explores the brand’s gelatin-free approach, seasonal marshmallow innovations and its commitment to creating more inclusive snack and holiday moments for families.
Sneak Peek: New Protein Bars Join Kate’s Real Food Lineup
In this LIVE From: Sweets & Snacks Expo conversation, Seeing Green speaks with Kate’s Real Food about its lineup of organic energy bars and new protein bars made with simple, recognizable ingredients. The conversation explores the brand’s founding story in Jackson Hole, its focus on real food energy and its commitment to creating organic, gluten-free snacks designed to fuel active everyday lifestyles.
JOJO’s on Less Sugar Chocolate, Real Ingredients & Living Like Jojo
In this LIVE From: Sweets & Snacks Expo conversation, Seeing Green speaks with JOJO’s about its lineup of less sugar chocolate treats and the personal story that inspired the brand’s creation. The conversation explores JOJO’s focus on real ingredients, plant-based protein, gluten-free products and its mission to create chocolate snacks that feel indulgent while still supporting a more thoughtful approach to everyday snacking.
Quinn’s Take on Simpler Ingredients, Trust & Better Snacks
In this LIVE From: Sweets & Snacks Expo conversation, Seeing Green speaks with Quinn Snacks about its lineup of gluten-free pretzels and mission to create snacks made with simpler, more understandable ingredients. The conversation explores Quinn’s focus on ingredient transparency, regenerative agriculture, organic sourcing and building snacks that families can feel happy and confident sharing every day.