Can candy keep everything you love about gummies — while being made with ingredients you can feel better about?
In this edition of From the Founders, Adeev and Ezra Potash — the Potash Twins — share how their love of candy, travel and music inspired them to create Sweet Stash, a new candy brand reimagining familiar gummy favorites with a different approach to ingredients. They also share how music became part of the brand itself — from music-note-shaped candy to supporting arts and music education — and introduce Sweet Stash’s newest Rock Jams and Sour Jams.
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