The Latest from Seeing Green
Discover cleaner, greener brands, products and experiences—and practical ideas for healthier, more sustainable everyday living.
Feel-Good Snacking?
In this edition of From the Founders, Matt, founder of The Good Crisp Company, joins us to share the motivation behind the brand: making snacks he could feel good giving his kids—and that his kids would actually want to eat.
A Smarter Way to Clean?
In this edition of From the Founders, Mark Sorenson, co-founder and CEO of Cleanery, shows us a different approach to everyday cleaning and personal care: small packs of powder that you mix with water at home.
Beauty for the Next Seven Generations?
In this edition of From the Founders, Jennifer Harper, founder and CEO of Cheekbone Beauty, shares how her Indigenous roots and the teachings of her ancestors help shape the decisions behind the color cosmetics brand.
Can Candy Be Made Better?
In this edition of From the Founders, Adeev and Ezra Potash — the Potash Twins — share how their love of candy, travel and music inspired them to create Sweet Stash, a new candy brand reimagining familiar gummy favorites with a different approach to ingredients.
Can Chocolate Be Better for You?
In this edition of From the Founders, Sterling Jones, co-founder of JOJO’s Chocolate, shares the personal story behind the brand and how his mom’s love of chocolate inspired a lineup built around 70% dark chocolate, real nuts, less sugar and added plant-based protein.
Can Ice Cream Be Gut Friendly?
In this edition of From the Founders, Alec Jaffe, founder of Alec’s Ice Cream, shares how the company is combining A2 dairy, prebiotics and clean ingredients to create a different kind of ice cream.