More Protein Than Beef Jerky? Snapper Creek’s Plant-Based Approach

Snapper Creek Jerky is bringing a plant-based twist to a classic snack category with vegan jerky made from wheat protein and lentils.

At Sweets & Snacks Expo 2026, Seeing Green spoke with co-founders Phil and Marion about the inspiration behind the brand, their growing lineup of flavors and what it’s like building a plant-based food company in Nashville, Tennessee.

The conversation explores how Snapper Creek is working to make plant-based jerky more approachable, the brand’s focus on delivering high protein and bold flavor and why the founders see Tennessee as the ultimate test market for a product often associated with more traditional meat-based snacking.

For more coverage of cleaner, greener snacks and treats, follow Seeing Green’s “LIVE From: Sweets & Snacks Expo” series across our channel and socials - @SeeingGreenEco.