The Snackatere Makes Marshmallows More Allergy- and School-Friendly

Good Mallow by The Snackatere is helping reimagine the classic marshmallow with a plant-based, school-friendly approach designed to make sweet moments feel a little more inclusive for more families.

At Sweets & Snacks Expo 2026, Seeing Green spoke with The Snackatere about its Good Mallow lineup of plant-based marshmallows, the company’s gelatin-free recipe and its mission to create marshmallow treats that are better aligned with allergy-conscious and school-friendly lifestyles.

The conversation also explores Good Mallow’s seasonal product innovations, holiday-themed marshmallow shapes and the brand’s continued expansion into retailers across the country as demand grows for more thoughtful sweets and snacks.

For more coverage of cleaner, greener snacks and treats, follow Seeing Green’s “LIVE From: Sweets & Snacks Expo” series across our channel and socials