Inside Expo West: Cheekbone Beauty Founder on Indigenous Teaching and Clean Cosmetics

Clean beauty inspired by Indigenous wisdom.

While at Expo West this week, Seeing Green spoke with Jennifer Harper, founder and CEO of Cheekbone Beauty, about how the brand is rethinking color cosmetics with ingredients designed to be safe for both people and the planet.

Cheekbone Beauty creates vegan makeup products built around clean formulas and carefully sourced ingredients, guided in part by the Indigenous “seventh generation” teaching that encourages decisions that consider impacts far into the future.

In this conversation, Jennifer shares how those values shape the brand’s approach to ingredients, sustainability and the products now being introduced to retailers.

In our “Inside Expo West” series, Seeing Green brings you inside access to the founders, innovators and disruptors shaping the products and trends that will soon show up on grocery shelves, in kitchens and in homes.