Listen: Meow Meow Tweet - Making Personal Care Simpler, Lower Waste

The products we use every day, from deodorant and soap to skincare and hair care, are easy to overlook.

But behind those routines is a steady stream of packaging, ingredients and waste that adds up quickly over time.

In this episode of the Seeing Green Podcast’s Spotlight series, we take a closer look at Meow Meow Tweet, a small-batch, plant-based personal care brand rethinking what we actually need and how it’s made.

We explore:

• How everyday personal care products contribute to plastic waste and why packaging matters more than we think

• The shift toward simpler routines and multipurpose products that reduce consumption without sacrificing performance

• Why ingredient sourcing, from plant-based formulations to regenerative practices, plays a critical role in sustainability

• How compostable packaging, refill systems and bulk programs can help reduce waste at the source

• What it means to go beyond zero waste with plastic-negative commitments and closed-loop systems

• How small-batch production and values-led business practices can shape both environmental and social impact

This episode is about making personal care feel less overwhelming and more intentional, without requiring a complete lifestyle overhaul.

Because the products we reach for every day are exactly where small, better choices can add up in meaningful ways.