Can Candy Be Cleaner Too? Inside Sweet Stash’s Modern Gummy Mission

What happens when lifelong candy lovers decide gummies should be made with cleaner ingredients, natural colorants and a more modern approach to candy?

At Sweets & Snacks Expo 2026, Seeing Green spoke with the Potash twins of Sweet Stash about launching a new gummy brand focused on non-GMO ingredients, no corn syrup, no synthetic dyes and flavors inspired by the candy they loved growing up.

The conversation explores the founders’ push for cleaner ingredients, more sustainable thinking across the candy industry and why they believe better candy doesn’t have to sacrifice flavor or fun.

We also discuss the brand’s connection to music, its support for arts education and how a startup founded less than a year ago is already generating buzz across the industry.

For more coverage of cleaner, greener snacks and treats, follow Seeing Green’s “LIVE From: Sweets & Snacks Expo” series across our channel and socials.