Photo: Clean Cult
From washing dishes and laundry to cleaning your face or even your dog, Clean Cult's new multipurpose soap aims to make an old-school cleaning staple easier to use, more affordable and less reliant on plastic packaging.
Castile soap has been around for generations, prized for its versatility and simple ingredients. But figuring out how much to dilute it for different uses isn't always straightforward, and premium prices can make it less approachable for newcomers.
Now Clean Cult is looking to change that with a new line of concentrated, plant-based Castile soaps designed to take some of the guesswork out of this multipurpose cleaning staple.
Photo: Clean Cult
The new soaps offer more than 20 potential uses around the home and for personal care, from washing dishes and doing laundry to cleaning countertops, washing your body and even giving the dog a bath.
Available in 32-ounce cartons, the lineup comes in four varieties: Juniper Sandalwood, Fresh Peppermint, Wild Lavender and Unscented. The formula combines coconut oil, olive oil, vitamin E and aloe vera.
Making Castile Soap More Approachable
One of the biggest differences is right on the packaging.
Each carton includes clear instructions for how to dilute and use the concentrated soap for different tasks, helping consumers navigate a product that can otherwise require a little research before getting started.
Photo: Clean Cult
The packaging itself also gets a makeover, with bold colors, playful graphics and a retro-inspired design that brings a little personality to the cleaning aisle.
And in keeping with Clean Cult's broader mission to reduce plastic waste, the soaps come in the brand's signature paper-based cartons rather than conventional plastic bottles.
"Castile soap has been around for generations, but it hasn't felt approachable," said Ryan Lupberger, CEO and co-founder of Clean Cult. "We wanted to change that by creating a multi-purpose product that's easier to understand, more affordable, and more enjoyable to use."
A Bigger Push for Plastic-Less Cleaning
Seeing Green previously spotlighted Clean Cult for its approach to replacing disposable plastic cleaning bottles with refillable systems and paper-based cartons.
Photo: Clean Cult
The company's lineup has grown to include laundry detergents, dish soaps, cleaning sprays and other household essentials designed to help consumers reduce their reliance on single-use plastic packaging.
The new Castile soap expands that approach into a particularly versatile category, offering one concentrated product that can potentially replace several specialized cleaners around the home.
It's also another step in Clean Cult's broader retail expansion. The company says it reached profitability in the first quarter of 2026 and has secured additional financing to support new products and wider distribution.
Clean Cult's Castile soap is available now on Amazon and at Sprouts, with plans to expand into thousands of additional retail locations in 2027.