Our Faves: Clean Beauty and Personal Care Brands Leading a Healthier Future
The beauty industry is undergoing a powerful transformation. Every bottle, bar and balm we use has an impact not just on our skin but on the planet and the people involved in making it. Traditional beauty products often rely on plastic packaging, synthetic chemicals and linear production models that generate waste and pollution. Today a new generation of brands is rewriting the rules with clean formulas, refillable systems and circular design built for long-term impact.
These brands are proving that personal care can be luxurious, high-performing and genuinely planet-friendly. Whether you care most about plastic-free solutions, safe ingredients, ethical sourcing or supporting underrepresented founders, there is a clean beauty leader moving the industry forward. Below are some of our favorite innovators making sustainable beauty more accessible, effective and inspiring.
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Ethique
Ethique is a pioneering brand in the sustainable beauty industry creating high-quality eco-friendly beauty products that are 100 percent plastic-free and sustainably sourced.
Every Man Jack
From natural ingredients and recyclable packaging to a B Corp commitment that puts people and planet first, Every Man Jack shows how everyday routines can lead to meaningful impact.
Plaine Products
Plaine Products is a personal care company offering eco-friendly refillable alternatives to products like shampoos conditioners and lotions in durable aluminum packaging designed for endless reuse.
La Bouche Rouge
La Bouche Rouge is a luxury beauty brand merging French craftsmanship and environmental responsibility through clean formulations, natural ingredients and sustainable reusable design.
Cheekbone Beauty
Cheekbone Beauty is an Indigenous-owned cosmetics company redefining clean beauty with vegan formulas made without harmful ingredients and guided by its Biinad Beauty Standards.
My Cluck Hut
My Cluck Hut is an artisan soap company emphasizing high-quality ingredients unique scent blends and a fun-loving identity centered around people diversity and sustainability.
ILIA Beauty
ILIA Beauty is known for its high-performance skin-centric makeup products that deliver clean ingredients and real skincare benefits in recyclable packaging.
UpCircle
UpCircle pioneers the use of upcycled natural ingredients from the food industry transforming what would be waste into high-performance skincare designed to nourish skin and reduce environmental impact.
Why Clean Beauty Matters
Choosing cleaner beauty products reduces exposure to harmful chemicals supports ethical supply chains and cuts down on single-use plastics. These brands go beyond marketing claims by prioritizing real transparency safer formulations and packaging designed to stay in use rather than end up in landfills.
By supporting companies that take a holistic approach to health and sustainability we help accelerate the shift toward a beauty industry that protects both people and the planet — without compromising on results.