Houdini Proves High-Performance Outdoor Gear Doesn’t Have to Be Disposable

Photo: Houdini Sportswear

Meet Houdini Sportswear… the “Seeing Green Solutionist of the Day” for August 12.

With its mission to push the boundaries toward a new, sustainable outdoor industry, Houdini has gained recognition for its innovative designs and sustainable practices. They offer a range of outdoor apparel, all designed to perform well in various outdoor conditions while being mindful of environmental stewardship. Their Houdini Reuse secondhand marketplace helps extend the lifetime and reduce the footprint of their garments. Houdini Circle is their circular store for Houdini clothes, where consumers can choose to buy, sell, repair and rent or subscribe.

In their words…
“We are a progressive outdoor company based in Stockholm, Sweden. Together with an odd band of scientists, artists, designers and adventurers, we are pushing the boundaries of how outdoor clothing is made. Together with our customers, we are recycling, renting, repairing and reusing our way to a new, sustainable outdoor industry.”

Check them out here: https://tinyurl.com/59hz2csd

About the "Seeing Green Solutionist of the Day"
This series celebrates and highlights the brands and innovators dedicated to creating a greener, more sustainable world. Each day, the series shines a spotlight on a trailblazer making significant strides in promoting eco-friendly living through innovative products, solutions and practices.