Spotlight: Rad Power Bikes
Meet Rad Power Bikes… making e-mobility accessible for everyone, and the Seeing Green Solutionist of the Day for September 22.
If you’ve been seeing more electric bikes zipping around your neighborhood, chances are some of them came from Rad Power Bikes. Founded in Seattle in 2007, Rad has grown into North America’s largest e-bike company by keeping things simple: build bikes that are fun to ride, tough enough for everyday use and priced to make e-mobility more accessible. Their mission says it best — “radical bikes that are built for everything, and priced for everyone.”
By enabling consumers to choose an e-bike instead of a car for short trips is one of the easiest ways to cut emissions. Nearly half of U.S. car journeys are under three miles, and replacing even a fraction of those with e-mobility saves carbon, reduces congestion and eases the demand for parking and fuel.
Rad’s lineup covers almost any lifestyle. The RadWagon cargo bike is a favorite for families who want to carry kids and groceries without a car. The RadRunner and RadCity make commuting and errand-running easy, while folding options like the RadExpand are perfect for apartments or RV travel. For outdoor adventures, the new Radster Trail opens up rougher terrain, and the RadTrike brings stability and freedom to riders who prefer three wheels. Whatever the model, the goal is the same: give more people a practical, joyful alternative to car trips.
Sustainability runs through Rad’s design choices too. Their Safe Shield batteries use a protective resin “potted” design and are certified to the UL 2271 safety standard. Packaging changes have already eliminated 750 pounds of non-recyclable materials for every 1,000 bikes shipped. And through a partnership with Redwood Materials, Rad has collected over 13,500 pounds (5.8 metric tons) of batteries for recycling, keeping them out of landfills and recovering valuable metals.
Put simply: Rad isn’t just building bikes — they’re helping reshape how we move, two or three wheels at a time.