Tourism New Zealand is the national organization responsible for marketing New Zealand as a premier travel destination to the world. The organization is deeply committed to ensuring tourism contributes across four well-being pillars: economic growth, environmental restoration, cultural respect and community well-being.

The Travel Foundation is a global nonprofit organization established in 2003 to support the sustainable development of travel and tourism. Its mission is to ensure that tourism contributes positively to the destinations it touches, enhancing local livelihoods while preserving natural and cultural heritage.