The Latest from Seeing Green
Discover cleaner, greener brands, products and experiences—and practical ideas for healthier, more sustainable everyday living.
Youth to the People Is Serving Up a Fresh Take on Skincare
Youth to the People is serving up a fresh take on skincare with superfood-powered cleansers, nourishing moisturizers and innovative treatments that combine nutrient-rich botanicals with modern beauty science. Rooted in a family legacy of professional skincare, this California brand brings together vegan, cruelty-free formulas, thoughtful packaging and refill options for a more conscious beauty routine.
Ethique Thinks Your Haircare Routine Is Ready for a Bar
Ethique is giving the shampoo aisle a solid rethink, with concentrated bars made for everything from curls and damage to dry hair and scalp care. By leaving out the water and plastic bottle, the New Zealand-born beauty brand packs its haircare into colorful, compact bars with a lighter footprint.
Meow Meow Tweet and the Case for Slower, Simpler Personal Care
Meow Meow Tweet is a personal care brand rethinking everyday beauty through low-waste design, thoughtful ingredients and small-batch craftsmanship. From compostable packaging to refill systems and plant-based formulations, the brand makes it easier to reduce waste without giving up products that feel good to use.
Nellie’s Proves a Clean Home Shouldn’t Cost the Planet
Nellie’s is helping rethink what belongs in the cleaning cabinet. From toxin-free, phosphate-free formulas to reusable dryerballs, Swedish dishcloths and refillable packaging, the company is showing how small household swaps can add up to a less wasteful approach to cleaning.
Humble Brands Keeps It Simple — And That's the Point
Humble Brands is helping show that personal care doesn’t have to be complicated to be effective. Through thoughtfully sourced ingredients, simple formulas and lower-waste packaging, the company is reimagining everyday products like deodorant, soap and lip balm with a focus on transparency, simplicity and doing more with less.
Lush Shows Beauty Can Be Bold, Fresh and Waste-Free
Lush is a UK-born beauty brand founded in 1995, known for its colorful bath bombs, fresh handmade cosmetics and bold stance on ethical sourcing and sustainability. Today, Lush operates shops in nearly 50 countries and continues to push the beauty industry toward cleaner, more responsible practices.
Plaine Products Is Making Low-Waste Personal Care Feel Surprisingly Easy
Plaine Products is a personal care brand making low-waste routines feel easy and realistic. With clean, plant-based formulas and a simple return-and-reuse system, Plaine Products offers everyday essentials like shampoo, body wash and lotion in refillable aluminum bottles designed to cut out single-use plastic.
How Every Man Jack Balances Clean Ingredients with Real Impact
Every Man Jack built its name on simple, effective grooming, and now it’s redefining what “clean” means. From natural ingredients and recyclable packaging to a B Corp commitment that puts people and planet first, this Bay Area-born brand shows how everyday routines can lead to meaningful impact.
UpCircle Elevates Skincare Through Creative Reuse and Circular Design
UpCircle is a UK-based skincare brand pioneering the use of upcycled leftover natural ingredients in the beauty industry. UpCircle transforms food waste — like used coffee grounds, chai tea spices, oat husks and fruit byproducts — into high-performance skincare products, including coffee scrubs, face serums, balms and cleansers.
A Laid-Back Approach to Clean Beauty From California Naturals
California Naturals is redefining the beauty industry with a commitment to clean and naturally-derived hair and body products that prioritize both people and the planet. Rooted in the golden state’s love for nature and wellness, the brand formulates its products with high-quality, naturally derived ingredients and ensures that every product is cruelty-free and dermatologist-tested, offering safe and effective skincare solutions for conscious consumers.
My Cluck Hut Proves Soap Can Stand for Something Bigger
My Cluck Hut is a Nashville-based artisan soap company founded by Dr. Jennifer Berry and Trevor Silva during the pandemic in 2020 as “a mission-driven movement to spread love and acceptance.” The company emphasizes high-quality ingredients, unique scent blends and a quirky, fun-loving brand identity, including a bold, unapologetic emphasis on prioritizing people over profit, embracing diversity and championing sustainability.
Disruptor London Brings A Low-Waste, High-Impact Approach To Personal Care
Disruptor London is an innovative beauty brand known for its edgy approach to personal care, offering products that blend high-quality ingredients with bold, modern aesthetics. By embedding eco-conscious practices into its business model, Disruptor London aims to inspire its customers to make responsible choices, contributing to a more sustainable future in the beauty industry.
Uni Is Proving That High-Performance Beauty Can Also Protect the Ocean
Uni is a beauty brand dedicated to creating high-performance, eco-friendly personal care products. Uni’s goal is not only to create effective beauty products but to drive industry-wide change toward zero-waste practices and ocean conservation.
Tata Harper Skincare’s Farm-Grown Clean Beauty
Tata Harper Skincare is a pioneering luxury beauty brand founded by Tata Harper in 2010. Based in Vermont, the company is known for its commitment to clean beauty, using 100% natural and non-toxic ingredients.
Every Man Jack Is Bringing Simpler, Greener Choices to Men’s Personal Care
Every Man Jack offers clean, straightforward grooming products made with naturally derived ingredients and a commitment to sustainable practices, from recyclable packaging to responsible sourcing.