Can a Potato Chip Be Cleaner? The Good Crisp Co. Thinks So

What happens when you take a familiar snack favorite and rethink the ingredients behind it?

At Sweets & Snacks Expo 2026, Seeing Green spoke with Matt Parry, founder of The Good Crisp Company, about cleaner labels, seed oil-free products, shorter ingredient lists and the challenge of creating snacks that parents can feel better about while still delivering the taste and crunch consumers expect.

We also discuss how the brand has expanded from specialty retail into major national retailers while continuing to focus on more thoughtful ingredients and familiar snack formats.

For more coverage of cleaner, greener snacks and treats, follow Seeing Green’s “LIVE From: Sweets & Snacks Expo” series across our channel and socials.