Inside Expo West: Alec’s Ice Cream Founder on Probiotic Ice Cream and Clean Ingredients

At Natural Products Expo West, Seeing Green spoke with Alec Jaffe, Founder & CEO of Alec's Ice Cream, about how the brand is rethinking indulgence.

Alec’s Ice Cream combines gut-friendly A2 dairy, prebiotic fiber and clean label ingredients to create ice cream that’s both delicious and thoughtfully made. Their Culture Cups feature probiotic ice cream topped with a chocolate magic shell layer and come in under 160 calories. The brand is currently available at Whole Foods, Target, Sprouts, Wegmans and other retailers nationwide.

In our “Inside Expo West” series, Seeing Green brings you inside access to the founders, innovators and disruptors shaping the products and trends that will soon show up on grocery shelves, in kitchens and in homes.