Inside Expo West: Tru Earth CEO on Reinventing Laundry Without Plastic Jugs

The plastic laundry jug may finally be on its way out.

While at Expo West this week, Seeing Green visited Tru Earth and spoke with CEO Brad Liski about how the company helped disrupt the laundry aisle with detergent sheets that eliminate bulky plastic packaging.

Tru Earth has become a category leader with its compact laundry detergent sheets designed to reduce plastic waste, shipping emissions and unnecessary packaging. The company has since expanded into other household cleaning products including toilet bowl cleaners, multi-surface cleaners and scent boosters.

In this conversation, Brad shares why innovation in everyday household products still has so much room to evolve and is now aiming at improving the underlying chemistry of cleaning products as well.

In our “Inside Expo West” series, Seeing Green brings you inside access to the founders, innovators and disruptors shaping the products and trends that will soon show up on grocery shelves, in kitchens and in homes.