Tru Earth Is Rethinking Cleaning
Photo: Tru Earth
Meet Tru Earth… planet-friendly cleaning innovator and Seeing Green Solutionist of the Day.
Tru Earth launched in 2019 with a simple but category-defining idea: laundry detergent sheets that deliver a powerful clean without bulky jugs or messy liquids.
A New Way to Clean
That one product sparked a full suite of water-activated, ultra-concentrated household cleaners, including fabric softener strips, scent boosters, dishwashing detergent, toilet cleaner strips and multi-surface cleaning sheets. Everything is pre-measured, lightweight and packaged without plastic, making everyday cleaning easier and less wasteful.
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A Global Movement for Everyday Change
Tru Earth has grown into a global movement of #TruChangeMakers across more than 80 countries who are choosing simpler, smarter ways to clean. Their impact speaks for itself: more than 190 million plastic containers prevented from ever being produced, millions of ultra-concentrated products shipped in minimal packaging and a rapidly expanding U.S. retail footprint bringing these low-impact swaps to more households.
Why it Matters
The cleaning aisle is one of the biggest sources of single-use plastic, unnecessary water weight and products that overdeliver on packaging and underdeliver on sustainability. Tru Earth is tackling those issues head-on by stripping cleaning back to what’s essential—concentrated ingredients, minimal packaging and a lighter footprint across manufacturing and transport. Their approach shows that convenience and sustainability don’t have to be at odds and that small swaps can collectively drive big reductions in waste and carbon.
Cleaning That Truly Cares
Tru Earth is equally focused on people. Their Tru Giving program has provided clean clothes to more than 10 million individuals in need worldwide, reinforcing their belief that clean laundry should be a basic human right. As a certified B Corp and proud member of 1% for the Planet, they support shoreline cleanups with Ocean Wise and invest in environmental and social impact as part of their core business model.
With over 4 million customers and 50,000 five-star reviews, Tru Earth continues to lead the shift toward low-waste home care. From laundry sheets to dryer balls to toilet cleaners, they’ve proven that ditching plastic doesn’t mean sacrificing performance. It means cleaning with a little more intention and a lot more impact—one sheet at a time.