Coyuchi Brings Conscious Craftsmanship to Every Room of the Home
Photo: Coyuchi
Meet Coyuchi… the first name in organic home comfort and the Seeing Green Solutionist of the Day for November 3.
Coyuchi makes what most of us use every single day: sheets, bedding, bath towels, robes, home décor, apparel, mattresses and gifts but reimagined from the ground up to be as gentle on the planet as they are on your skin. Founded in California in 1991, long before “eco-friendly” was a household term, Coyuchi helped pioneer a movement toward healthier, more sustainable living spaces. Every product they create is designed to last, to breathe and to bring the beauty of nature home.
Why It Matters
Textiles aren’t just about comfort; they’re a major environmental story. Bedding and towels are often made from pesticide-intensive cotton, synthetic blends derived from fossil fuels and chemical-heavy dyes that pollute waterways. Over 11 million tons of textiles end up in landfills each year in the U.S. alone, much of it from household linens. These materials take decades to break down and often release microplastics and toxins along the way. Choosing organic, natural fibers instead can dramatically reduce water use, emissions and chemical waste and help you build a home that’s truly healthier for your family and for the planet.
From Soil to Skin
Coyuchi takes that mission seriously. Its very name comes from an Aztec word describing a rare, naturally colored cotton — a nod to the raw beauty of nature itself. Today, 100 percent of Coyuchi’s products are made from natural fibers, and none contain plastics or toxins. They partner with farms that go beyond organic, using regenerative practices that restore soil, protect biodiversity and ensure fair livelihoods. From certified organic cotton and flax linen to traceable wool, organic latex and ethically raised alpaca, every material is chosen for purity, performance and positive impact.
Circular Design That Closes the Loop
Coyuchi doesn’t just make better products, it’s rethinking the entire life cycle. With its 2nd Home™ Take Back and 2nd Home™ Renewed programs, the brand became the first in home textiles to offer a fully circular model. Customers can send back pre-loved items, which are then cleaned, repaired, renewed or responsibly recycled into new Coyuchi products. That’s already kept more than 186,000 pounds of fabric out of landfills and counting. By focusing on single-fiber textiles, low-impact dyes and heirloom-quality craftsmanship, Coyuchi makes recycling easier and durability the default.
Comfort You Can Feel Good About
Beyond bedding, Coyuchi’s Natural REM mattress and growing line of organic apparel carry the same integrity, designed to support restful sleep, breathable comfort,and holistic well-being. Even their packaging is thoughtful: every duvet, quilt and sheet set arrives in a reusable organic-cotton bag rather than single-use plastic.
A Standard for Sustainable Living
For more than 30 years, Coyuchi has proven that you don’t need to choose between comfort and conscience. They’ve shown that the softest sheets, the coziest robes,and the most restorative sleep can come from materials that heal the Earth rather than harm it. For anyone building a greener home, Coyuchi isn’t just a brand, it’s a blueprint for how sustainability and style can live beautifully together.