Earthbath Keeps Pet Care Gentle, Plant-Based and Cruelty-Free

Dog holding a green earthbath tennis ball in its mouth while sitting on a bench outdoors, with trees and grass in the background.

Photo: Earthbath

We’ve gotten more mindful about what goes into our own routines — from the food on our plates to the products in our bathrooms. It’s only natural to extend that same thoughtfulness to the companions who share our homes.

Bath time, coat care and between-wash touch-ups are part of everyday life for many pet parents. Choosing grooming products made with plant-based, non-toxic ingredients is a simple way to support healthier skin and coats for our pets while also making choices that feel better for our households overall.

That’s where earthbath steps in. Since 1995, the brand has been formulating plant-based grooming solutions designed for the health and happiness of pets, people and the planet — and that’s what makes them a Seeing Green Solutionist of the Day.

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Small gray dog covered in suds standing in a bathtub beside a bottle of earthbath Oatmeal & Aloe Shampoo, paws resting on the tub ledge.

Photo: Earthbath

A Full Lineup for Real-Life Pet Needs

earthbath offers a comprehensive range of grooming essentials designed around the everyday realities of pet ownership.

Their lineup includes shampoos, conditioners, foams, wipes, sprays and balms, with formulas tailored for itch relief, hot spots, sensitive skin, odor control and general coat conditioning. Whether it’s a muddy trail day or routine bath time, the focus is on products that are gentle, effective and easy to use.

The result? Cleaner coats, healthier skin and pets that smell fresh without relying on harsh additives.

Ingredient Integrity for Pets and People

What touches your pet’s skin inevitably touches your home — and often your own skin too.

Wet dog sitting in a white bathtub during bath time, looking to the side, with an earthbath 3-in-1 deodorizing spritz bottle on the tub edge.

earthbath formulates with renewable plant-derived and coconut-based cleansers, essential oils and thoughtfully selected extracts. Their products are always non-toxic and free from parabens, sulfates, phthalates, phosphates, dyes, soap, lanolin, DEA, alcohol and synthetic dyes.

The entire line is vegan and cruelty-free, and all products are now officially Leaping Bunny Certified, the internationally recognized gold standard for cruelty-free products. For ingredient-conscious households, that level of transparency matters.

Responsible Manufacturing and Lower-Impact Design

Sustainability isn’t just about what’s inside the bottle.

earthbath manufactures in the USA, uses recyclable packaging and offers concentrated formulas designed to reduce waste and shipping impact. The company is also a proud member of the PET Sustainability Coalition, a nonprofit dedicated to reducing the environmental and social impact of the pet product industry.

From sourcing to packaging to partnerships, earthbath aims to shrink its footprint while delivering performance pet owners can trust.

Giving Back to Animals in Need

Two freshly bathed dogs with wet fur peeking over the side of a metal wash tub, looking up with wide eyes.

Photo: Earthbath

Beyond products, earthbath integrates community giving into its operating model.

The brand donates to shelters, rescues and service animal organizations to support animals awaiting adoption and contributes to disaster relief when animals are displaced. Employees receive paid volunteer hours to support local shelters, reinforcing the company’s commitment to the broader pet community.

It’s a reminder that sustainable living can extend to how we care for animals beyond our own homes.

Pet care may not always headline sustainability conversations. But when brands bring together safer ingredients, thoughtful manufacturing and community support, even bath time can become a more conscious choice.

And that’s progress worth celebrating.

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