MorningStar Farms Makes Plant-Based Eating Easier Than Ever
Photo: MorningStar Farms
Meet MorningStar Farms… early leader in democratizing access to plant-based food, and the Seeing Green Solutionist of the Day for October 29.
When we talk about reducing our environmental footprint, one of the biggest levers we have is what’s on our plate. But let’s be honest, most people aren’t going vegan overnight or spending hours cooking complicated meals. That’s why MorningStar Farms has played such a major role in making plant-based eating accessible to everyday households for decades.
MorningStar Farms isn’t a trendy newcomer. They’ve been here since the 1970s, quietly helping millions of families eat less meat without changing their routines. Today they’re still one of the most widely available plant-based brands in grocery stores and in cafeterias, colleges, hospitals and workplaces across the country. Their mission isn’t about exclusivity, it’s about meeting people where they are with foods they already know and love.
Familiar Foods, Just Made from Plants
Instead of reinventing the dinner plate, MorningStar Farms focuses on simple, reliable swaps: veggie burgers, chicken patties, nuggets, sausages, bacon strips, breakfast sandwiches and meal starters like crumbles and strips that make it easy to go plant-based without overthinking it. If you can heat it and eat it, chances are Morningstar has a plant-based version designed to slip right into your meal routine.
Breakfast patties instead of pork. Nuggets instead of chicken. Crumbles instead of ground beef. It’s not about introducing new foods, it’s about offering better versions of the classics that families already eat every week.
Why Accessibility Matters
Plant-based eating shouldn’t feel like a luxury or a niche lifestyle. It should be an easy option for everyone. MorningStar Farms has helped democratize plant-based food by:
Keeping prices lower than many competitors
Offering products in almost every major grocery chain
Partnering with schools, colleges and corporate dining programs to make plant-based the default option, not just an alternative
The result? Millions of people are reducing their meat consumption, often without even thinking about it.
A Win for Health, Animals and the Planet
MorningStar Farms products typically use significantly less land, water and energy to produce compared to animal-based meat. By helping people make small shifts, like swapping in a veggie burger instead of beef once a week, they’ve contributed to a cultural change toward more sustainable eating. And because their foods are so familiar, they make it easy for anyone to participate whether they identify as vegetarian, flexitarian or simply curious.
A Pioneer That’s Still Relevant Today
While plant-based eating has exploded in recent years, MorningStar Farms has been laying the foundation for decades. They helped make vegetarian food mainstream long before it was popular and they’re still evolving, still expanding their options and still showing up in the places where everyday Americans actually eat.
MorningStar Farms is proof that you don’t need to choose between convenience and sustainability. Sometimes the most impactful change doesn’t come from reinventing your lifestyle, it comes from reaching into the freezer and choosing the plant-based option that’s already right in front of you.