Spotlight: Next Level Veggie Grill
Meet Next Level Veggie Grill… bringing plant-based dining to the “curious middle" and the Seeing Green Solutionist of the Day for September 10.
Next Level Veggie Grill is the largest vegan and vegetarian fast-casual network in the United States — created in early 2024 when two pioneers, Next Level Burger and Veggie Grill, joined forces. Together, they’re reshaping what plant-based dining can look like: accessible, craveable and big enough in scale to reach consumers across the country.
The story begins with two trailblazers. Founded in 2014, Next Level Burger proudly called itself America’s first 100% plant-based burger chain, serving up stacked burgers, loaded fries, shakes and hearty bowls in a familiar fast-casual setting — just made entirely from plants. Veggie Grill, meanwhile, built a loyal following for its inventive, vegetable-forward menu that expanded the idea of what plant-based meals could be, from comfort classics to global-inspired flavors.
Now united as Next Level Veggie Grill, the two brands are bringing nearly 100 menu options to the table and a mission that’s as much about sustainability as it is about taste. Every swap — from bean- or veggie-based patties to vegan salmon — dramatically reduces the carbon footprint of a typical meal, saving water, lowering greenhouse gas emissions, and improving animal welfare. Even sourcing and packaging decisions reflect this ethos, with a focus on organic produce, non-GMO ingredients and compostable containers.
For diners, the promise is simple: you don’t have to choose between flavor and values. Whether you’re vegan, vegetarian, flexitarian or simply curious, Next Level Veggie Grill is making it easy to enjoy meals that are satisfying and good for the planet. This isn’t just fast-casual — it’s food for the future.
About the Seeing Green Solutionist of the Day
This series celebrates and highlights the brands and innovators dedicated to creating a greener, more sustainable world. Each day, the series shines a spotlight on a trailblazer making significant strides in promoting eco-friendly living through innovative products, solutions and practices.