Spotlight: Prime Roots
What if the familiar deli counter could help heal the planet?
Meet Prime Roots, a food innovator on a mission to clean up the deli aisle, and the Seeing Green Solutionist of the Day for September 26.
What is their secret ingredient? Koji mycelium, a nutrient-dense superprotein that mimics the texture of meat while using far fewer resources to produce.
Prime Roots has re-imagined classic deli staples — think cracked pepper turkey, black forest ham, salami and smoked turkey — in plant-based form. They’ve also taken on bacon and pepperoni, which you’ll find at select restaurants and foodservice partners. You won’t order direct from their site, but you can discover Prime Roots products at retailers, through Instacart, or via restaurant menus. It’s all designed to slip seamlessly into the everyday meals people already love.
The benefits go beyond taste. Koji-based meats are high in protein, free from cholesterol, and made without the antibiotics, hormones or allergens common in conventional deli meats — making them better for people.
And compared to animal-based meats, Prime Roots products carry a far lighter footprint across water, land and carbon emissions — making them better for the planet.
By bringing sustainability and health right into the sandwich, Prime Roots is making it easier — and tastier — for consumers to choose better for themselves and the world around them.