Spotlight: Viatu
Meet Viatu… making sustainable travel radically more accessible and the Seeing Green Solutionist of the Day for August 27.
Viatu is a travel company helping conscious travelers experience immersive trips that are better for people and the planet. Committed to reshaping travel as a relentless force for good, Viatu opens the door to wilder destinations through digital-first, data-driven trip planning that builds itineraries to empower local communities, combat over-tourism and protect biodiversity.
Sustainability is woven into Viatu’s ethos across four pillars: responsible destinations, vetted partners, guided traveler impact and its own operational footprint.
Their work starts with selecting destinations that demonstrate sound environmental, social and human rights practices while promoting slower, more intentional travel. Viatu then partners with local organizations that are screened for responsible management, biodiversity conservation and positive community impact.
Traveler engagement is central to Viatu’s model. From the moment a trip is planned to the moment a traveler returns home, Viatu guides impact through sustainability education, timely topic spotlights and a responsible tourism Travel Pledge it asks travelers to sign. Every itinerary includes a clear carbon label to promote transparency and informed decisions, and Viatu offsets estimated emissions from self-drive stretches and accommodations through verified climate projects in the regions visited.
Viatu is a Certified B Corp and a member of 1% for the Planet.
About the "#SeeingGreen Solutionist of the Day"
This series celebrates and highlights the brands and innovators dedicated to creating a greener, more sustainable world. Each day, the series shines a spotlight on a trailblazer making significant strides in promoting eco-friendly living through innovative products, solutions and practices.