Bobo’s on Better Ingredients, PB&Js & Snacks for Real Life

What happens when a homemade snack recipe from a Boulder kitchen grows into a national better-for-you brand?

At Sweets & Snacks Expo 2026, Seeing Green spoke with Bobo’s about the company’s origin story, its lineup of oat bars, bites and PB&Js and the brand’s focus on gluten-free, non-GMO snacks made with simple, more thoughtful ingredients.

The conversation also explores how Bobo’s continues to expand while staying connected to the family-inspired roots that first launched the brand more than two decades ago.

We also discuss new product launches at the show, the role of Purity Protocol oats and why Bobo’s products have become popular for everything from lunchboxes to hikes to quick breakfasts on the go.

For more coverage of cleaner, greener snacks and treats, follow Seeing Green’s “LIVE From: Sweets & Snacks Expo” series across our channel and socials.