Spotlight: FireRoad
Meet FireRoad… delivering plant-based optimal performance and the #SeeingGreen Solutionist of the Day for August 22.
FireRoad is a direct-to-consumer plant-based meal company that delivers chef-crafted, nutritionally balanced food straight to consumers' doors. FireRoad was launched by David Brown and Brendan Brazier (former Ironman triathlete, co-founder of Vega) both to help athletes and fitness enthusiasts thrive on a plant-based diet and to dispel myths that animal products are necessary for optimal performance. FireRoad meals are designed for active, health-conscious eaters and include a rotating mix of prepared bowls, smoothies, breakfasts, and functional snacks—all 100% plant-based, dairy-free and made with whole food ingredients.
FireRoad’s sustainability contributions focus on two key areas: plant-based eating and responsible packaging.
By focusing exclusively on plant-based meals, FireRoad empowers consumers to live more sustainably and reduce the carbon footprint, land use and water consumption associated with animal agriculture. The service uses organic ingredients whenever possible and practical.
For its packaging – often a focus of questions for meal delivery services – FireRoad uses a recyclable box and sleeve and compostable trays made from sugarcane and bamboo. In addition, their inner cotton insulating pads are made with post-industrial denim made from industry scraps, thus avoiding denim’s chemical treatments. Customers can donate these pads where used clothing is collected. FireRoad’s compact pouches help reduce the brand’s transportation footprint and are reusable and recyclable (through services such as TerraCycle). The company plans to transition to biodegradable pouches when feasible.
About the "#SeeingGreen Solutionist of the Day"
This series celebrates and highlights the brands and innovators dedicated to creating a greener, more sustainable world. Each day, the series shines a spotlight on a trailblazer making significant strides in promoting eco-friendly living through innovative products, solutions and practices.