The Latest from Seeing Green
Discover cleaner, greener brands, products and experiences—and practical ideas for healthier, more sustainable everyday living.
6 Pet Brands Making Playtime, Naptime and Adventures Greener
Playtime, naptime and outdoor adventures are part of life with pets, and these six brands are putting more thought into the gear that goes along. From recycled-material toys and washable beds to durable harnesses and take-back programs, they’re helping make everyday pet care a little greener.
OUR GUIDES: Pet Care
Thoughtful choices for feeding, playtime and cleanup to help reduce waste, save resources and care for the pets we love.
A Little Grinch Mischief for Your Bath and Shower
Lush × The Grinch caught our eye with sour-apple-scented bath and shower treats that bring a little holiday mischief to your daily routine. With a packaging-free bath bomb, shower gel in a 100% post-consumer recycled plastic bottle, and Lush’s longstanding fight against animal testing, there’s more to discover beneath the festive green exterior.
Hurtigruten Charts a More Thoughtful Journey Along Norway’s Coast
Hurtigruten brings travelers closer to Norway’s spectacular coastline through historic coastal voyages, unhurried adventures and locally inspired dining. Connecting communities since 1893, the company pairs immersive travel with investments in hybrid-electric ships, food-waste reduction and a greener future for coastal cruising.
Feel-Good Snacking?
In this edition of From the Founders, Matt, founder of The Good Crisp Company, joins us to share the motivation behind the brand: making snacks he could feel good giving his kids—and that his kids would actually want to eat.
6 Laundry Brands Giving Wash Day a Refresh
Laundry is part of everyday life, and these six brands are finding smarter ways to get the job done. From concentrated detergents and refillable systems to more thoughtful ingredients and less plastic waste, they're helping make wash day cleaner and greener.
OUR GUIDES: Laundry
Smarter washing habits and thoughtful product choices to help reduce waste, save resources and care for your clothes.
Nc’nean Is Rewriting the Rules of Scotch Whisky
Nc’nean Distillery is shaking up Scotch whisky from Scotland’s rugged west coast with experimental flavors, unconventional creations and a fresh take on centuries-old traditions. Founded by Annabel Thomas, this independent organic distillery is proving that great whisky and a lighter environmental footprint can go hand in hand.
JackRabbit Packs Big Possibilities Into Small Electric Rides
JackRabbit puts a fun new spin on getting around with lightweight, portable electric rides that make everyday transportation easier and more enjoyable. From compact, pedal-free micro e-bikes to adventure-ready models and cargo-carrying utility vehicles, its growing lineup offers versatile options for commuting, errands, recreation and more.
This Week in Seeing Green
It was a busy week on Seeing Green, with fresh discoveries spanning plant-based food, beauty, pet care, fashion and travel, plus a little Halloween fun. Catch up on the brands we got to know, the products that caught our eye, exciting new launches and a founder bringing a fresh approach to everyday cleaning.
5 Candy Brands We Hope to See in Our Trick-or-Treat Bag
Halloween candy is all about the good stuff, and these five brands give us even more to feel good about. From chocolate and gummies to allergy-friendly treats, they’re bringing big flavor with a more thoughtful approach behind the wrapper.
Much Better Adventures Launches a New Kind of Wildlife Trip
Much Better Adventures’ new Wildlife Collection gets travelers out of the safari vehicle and into the wild, with 17 small-group trips built around hiking, biking, paddling, snorkeling and more. From swimming with marine life in the Maldives to biking through a Kenyan conservancy, the adventures combine unforgettable wildlife encounters with active exploration and conservation.
A Smarter Way to Clean?
In this edition of From the Founders, Mark Sorenson, co-founder and CEO of Cleanery, shows us a different approach to everyday cleaning and personal care: small packs of powder that you mix with water at home.
Ethique Thinks Your Haircare Routine Is Ready for a Bar
Ethique is giving the shampoo aisle a solid rethink, with concentrated bars made for everything from curls and damage to dry hair and scalp care. By leaving out the water and plastic bottle, the New Zealand-born beauty brand packs its haircare into colorful, compact bars with a lighter footprint.
Daring Wants to Make Plant Chicken an Everyday Thing
Daring is putting a plant-based spin on one of the hardest-working proteins in the kitchen, with chicken made to sizzle, shred, crisp and fit into everything from tacos and stir-fries to Buffalo wings. With a growing lineup of pieces, bowls and complete meals, the brand is making it easier to swap more plants into what’s for dinner.
Molly Mutt Brings a Smarter, Longer-Lasting Approach to Dog Beds and Accessories
Molly Mutt is rethinking everyday pet essentials with a smarter approach to durability, reuse and less waste. From its stuff-it-yourself dog beds to crate covers, blankets and home and car protectors, the brand creates long-lasting products using safer materials and thoughtful designs made for real life with pets.
Beauty for the Next Seven Generations?
In this edition of From the Founders, Jennifer Harper, founder and CEO of Cheekbone Beauty, shares how her Indigenous roots and the teachings of her ancestors help shape the decisions behind the color cosmetics brand.
Pebble Gives Its All-Electric Travel Trailer More Solar Power — and 300+ Updates
Pebble is giving its all-electric Flow travel trailer a major update for 2027, with expanded solar capabilities, smarter towing assistance and more than 300 refinements shaped in part by owner feedback. The upgrades build on Pebble’s vision for making electric, off-grid travel easier, from generating more power from the sun to using the trailer’s own motors to help with the tow.
Can Candy Be Made Better?
In this edition of From the Founders, Adeev and Ezra Potash — the Potash Twins — share how their love of candy, travel and music inspired them to create Sweet Stash, a new candy brand reimagining familiar gummy favorites with a different approach to ingredients.
Velotric Is Bringing More Joy Back to Two (or More) Wheels
Velotric is an electric bike brand focused on making riding feel simple, comfortable and fun again for everyday people. By offering approachable e-bikes across styles like commuter, cruiser, folding and fat tire, Velotric helps replace short car trips with cleaner, quieter and more joyful ways to get around.