The Latest from Seeing Green
Discover cleaner, greener brands, products and experiences—and practical ideas for healthier, more sustainable everyday living.
Frontiers North Redefines Adventure With Purpose and Preservation
Frontiers North Adventures is redefining Arctic exploration through sustainability and stewardship. From pioneering the world’s first electric Tundra Buggy® to partnering with Indigenous communities and Polar Bears International, this family-owned B Corp shows how adventure travel can protect the wild places that inspire it.
MorningStar Farms Makes Plant-Based Eating Easier Than Ever
MorningStar Farms is a pioneer in plant-based eating that has helped make meatless meals mainstream by offering familiar, affordable foods found in everyday grocery stores and dining halls. By focusing on accessibility and convenience, they’ve empowered millions of people to reduce their environmental footprint simply by swapping in plant-based versions of foods they already love.
Depop Is Turning Secondhand Into a Cultural Movement
Depop is a community-driven resale platform making circular fashion mainstream. By turning closets into marketplaces and making secondhand as easy and expressive as new, Depop empowers people to reduce waste, extend the life of clothing and redefine what sustainable style looks like.
Beco Pets Is Reimagining Pet Essentials for a Greener Future
Beco Pets is a UK-based sustainable pet brand on a mission to reduce the environmental impact of pet ownership. From plant-powered treats and eco-friendly toys to compostable poop bags and closed-loop production practices, Beco proves you can care deeply for your pet and the planet at the same time.
Thousand Fell’s Recyclable Sneakers for a Circular Future
Thousand Fell is a New York–based footwear brand redesigning the sneaker from the ground up with circularity in mind. By combining timeless design with material innovation and system-level responsibility, Thousand Fell is proving that fashion can be stylish, practical and truly sustainable.
Rooted in Identity, Driven by Impact at Cheekbone Beauty
Cheekbone Beauty, an Indigenous-owned cosmetics brand founded by Jenn Harper, is redefining clean beauty through vegan formulas created without harmful ingredients and guided by its Biinard Beauty Standards. Grounded in Indigenous principles like Two-Eyed Seeing and the 7th Generation Principle, the brand blends sustainability, circular design and cultural integrity to make beauty both ethical and empowering.
How Every Man Jack Balances Clean Ingredients with Real Impact
Every Man Jack built its name on simple, effective grooming, and now it’s redefining what “clean” means. From natural ingredients and recyclable packaging to a B Corp commitment that puts people and planet first, this Bay Area-born brand shows how everyday routines can lead to meaningful impact.
Podcast: Reflections on 30 Solutionist Spotlights
The Seeing Green podcast celebrates a milestone: 30 episodes spotlighting innovators reshaping sustainable living. This special reflection explores five big themes emerging across the series — from upcycling and transparency to tech-driven change and collaboration — and revisits the hosts’ favorite Solutionists leading the way toward a greener future.
Prime Roots Reinvents Deli Classics with a Mushroom-Based Future
Prime Roots is a Berkeley-based food innovator reinventing deli meats with koji mycelium, offering classic favorites inspired by turkey, ham and salami. With a fraction of the water, land and emissions, they’re proving that what’s better for the planet can also be better for people.
Houdini Sportswear Redefines Outdoor Apparel Through Circular Design
Houdini Sportswear is a Stockholm-based brand on a mission to reconnect people with nature and rethink how clothing is made, used and reused. Their guiding idea is simple but powerful: when people spend more time outdoors, they care more about safeguarding the planet.
How Two Drifters Distillery Crafts Community-Rooted Spirits with Impact
Two Drifters Distillery is the world’s first carbon-negative rum company, founded in Exeter, UK, by Russ and Gemma Wakeham. Blending bold flavors with bold climate action, they craft award-winning rums while proving sustainability can be at the heart of every bottle.
Thrive Market Aims to Make Sustainable Shopping Simple and Affordable
Thrive Market is a membership-based online marketplace that makes healthy, sustainable living more affordable and accessible by curating groceries, beauty, and home products that meet strict quality standards. With a focus on trusted ingredients, ethical sourcing, and planet-positive practices, it offers consumers a simple way to shop with purpose while saving money.
Six Senses Redefines Luxury Through Sustainability and Wellness
Six Senses isn’t your typical hotel group. Whether you’re waking up in a beachfront villa in the Maldives, sharing breakfast with monks in Bhutan or strolling through their urban oasis in Rome, each property is designed to connect you more deeply with place, people, and planet.
Next Level Veggie Grill Brings Plant-Powered Dining Mainstream
Next Level Veggie Grill is the largest vegan and vegetarian fast-casual network in the United States — created in early 2024 when two pioneers, Next Level Burger and Veggie Grill, joined forces. Together, they’re reshaping what plant-based dining can look like: accessible, craveable, and big enough in scale to reach consumers across the country.
Ellers Farm Distillery Crafts Spirits With Purpose
In the rolling countryside of North Yorkshire, UK, Ellers Farm Distillery is proving that great taste and bold sustainability can go hand in hand. Founded with the belief that the drinks industry can -- and should -- be a force for good, the distillery has quickly become known not only for its craft spirits but also for its uncompromising environmental and social commitments.
ThredUp Turns Preloved Into Progress
When it comes to sustainable fashion, ThredUP is one of the original pioneers. Founded in 2009 and on a mission to inspire the world to think secondhand first, this online resale platform helped transform secondhand shopping from a niche habit into a mainstream movement.
Earth Animal Rethinks Pet Care for the Planet
Founded in 1979, Earth Animal’s purpose is simple yet powerful: make the highest quality pet products, always consider environmental impact, and do it all another way. From their vet-formulated supplements to their now-iconic No-Hide® Chews, this family-owned brand has always put animal well-being, transparency and planetary care at the heart of their mission.
Credo Beauty Raises the Bar for Clean Beauty
Credo Beauty is the largest clean beauty retailer in the U.S., offering a curated collection of 130+ brands across skincare, haircare, makeup and fragrance, all vetted to meet its strict clean ingredient and ethical sourcing standards.
Harmless Harvest Pushes Transparency Into the Beverage World
Harmless Harvest is an organic food and beverage company that transformed the coconut water category with its vibrant pink color and a steadfast focus on quality, transparency and sustainability. Founded in 2010, the company is on a mission to farm, craft and share remarkable coconut products that create a natural demand for sustainable farming, better business practices and community impact.
POLYWOOD Reinvents Outdoor Living Using Recycled Plastics
POLYWOOD is a trailblazer in outdoor furniture, best known for its durable, low-maintenance pieces made from recycled plastics. Founded on the principles of environmental stewardship and circular design, the company has reimagined classic outdoor styles — from Adirondack chairs to sectionals to dining sets — using its proprietary Genuine POLYWOOD™ lumber.